Imran Abdul Rauf
38th Street, 39A Street, Near Sultan Al Olama Masjid, Al Rashidiya, Dubai, UAE
Mobile: -
WhatsApp: -
Email: Imran Abdul Rauf
DOB: 3rd April, 1988
Marital Status: Single
Career Objective
To further my career in the content marketing and digital marketing space as a senior resource,
and apply my skills and experience in copywriting, editing, and marketing communications to
manage existing client portfolios, and increase retention and repeat clientele.
Professional Experience
TekRevol
Content Lead
Karachi, Pakistan
July 2022 — January 2023
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Develop content strategy aligned with short-term and long-term marketing targets
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Collaborate with design, development, and branding teams to plan and develop website
content, style, and layout
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Train content writers in the team on topic research, writing skills, keyword research, and
proofreading and editing
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Create and publish long-form pieces and social and email marketing copies
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Edit, proofread, and improve writers’ posts
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Optimize content according to SEO guidelines
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Use content management systems to analyze website traffic and users engagement metrics
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Manage content distribution to online channels and social media platforms to increase web
traffic
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Develop and maintain an editorial calendar and ensure the content deliverables are
scheduled and met
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Assiting the leadership and the PR team with internal and external marketing
communications and press releases
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Stay up-to-date with developments and generate new ideas to draw the audience’s attention
Royal Cyber
Technical Content Writer
Karachi, Pakistan
October 2021—June 2022
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Write and review technical content for the technical and non-technical audience
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Collaborate with the design and SEO team to produce high-quality content for blogs, eBooks,
landing pages, webinars, and social media posts
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Develop and maintain editorial calendar and ensure deadlines are met
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Edit, proofread, and improve content for blogs, social media posts, guest posts, and
long-form content pieces
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Analyze web traffic and Google Search Console metrics to understand what is working and
what isn’t
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Receive feedback from Practice Heads and generate ideas to increase customer engagement
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Set content marketing strategies for website, email, webinars, social media, and onsite blogs
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Use tools like Semrush, Ahrefs, etc. to come up with suitable content topics based on
keyword difficulty, search volume, clicks, and other vital organic indicators
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Keep up-to-date with our audience’s preferences and buyer personas in the Data
Governance, Data Engineering, MLOps, and Robotic Process Automation (RPA) verticals
Clayive
Manager – Content Marketing
Karachi, Pakistan
March 2021—May 2021
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Undertake content marketing initiatives to achieve business targets
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Collaborate with design and content creators to produce high-quality content
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Develop editorial calendar, delegate tasks, and ensure deadlines are met
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Edit, proofread, and improve content blogs, social media posts, guest posts, and other
content pieces
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Create and optimize content considering SEO guidelines
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Analyze web traffic and Google search console metrics to understand what is working and
what isn’t
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Receive customer feedback and generate ideas to increase customer engagement
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Set content marketing strategies for website, email, social media, paid search, and onsite
blogs
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Manage a team of content creators and train fresh resources in content research, writing,
and editing
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Use tools like Semrush, Ahrefs, etc. to come up with suitable content topics based on
keyword difficulty, search volume, clicks, and other vital organic indicators
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Keep up-to-date with our audience’s preferences and buyer personas and proactively
suggest new campaigns
Digitonics Labs Pvt. Ltd.
Associate Manager – Content
Karachi, Pakistan
November 2018—Jan 2021
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Set content marketing strategies for website, email, social media, paid search, and blogs
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Manage a team of content creators and train fresh resources in content research, writing,
and editing
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Create and maintain an editorial calendar and gauge the performance of content creators
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Research products, services, and current strategies to identify new opportunities
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Analyze web traffic metrics and suggest solutions to boost web presence
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Use tools like SEMrush, Ahrefs, etc. to come up with suitable content topics based on
keyword difficulty, search volume, clicks, and other vital organic indicators
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Creating marketing proposals for clients, website and landing page content, and email
marketing pitches
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Keep up-to-date with our audience’s preferences and buyer personas and proactively
suggest new campaigns
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Liaise with marketing, sales, design, and content teams to optimize customer experience and
ensure brand consistency
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Manage and improve online content, considering SEO and data acquired from GSC and
Analytics
Axact Pvt. Ltd.
Senior Executive – Brand Management
Karachi, Pakistan
March 2017—March 2018
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Proofreading and editing the work of other writers on the team
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Ensuring error-free content is released with all the provided requirements intact
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Creating content for various industries, including education, automobile, app development,
web design and development, etc.
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Catering blog postings, articles, forums, press releases, SEO writing, and other content
requirements
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Optimizng content as per the SEO and Google’s guidelines
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Assisting SEO executives with meta tags and description content
Right Solution (Logo Design Guru)
Content Writer
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Karachi, Pakistan
April 2016—February 2017
Developing engaging content in the form of blog posts, articles, web content, and more as
per client’s requirements
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Writing SEO-focused content targeting relevant keywords
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Attending client’s ad hoc request regarding web content and social postings
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Building client personas for the target audience by researching and gaining an in-depth
understanding of the client’s industry
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Content proofreading and editing of existing web content
360training.com
Content QA Analyst
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Karachi, Pakistan
June 2012—April 2016
Perform a quality assurance review of the content of assigned courses to ensure it goes
error-free
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Document identified errors to the Standard QA Form along with suggestions on editing
wherever possible
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Proofread online courses while adhering to the author’s/Subject Matter Expert’s intended
message
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Ability to work on multiple E-learning platforms
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Conduct training sessions for different departments as part of my quarterly Professional
Development goals
Achievements
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Worked on a collective Google Spreadsheet project. The “Resource Calendar” created served
the purpose of resource allocation and task management regularly for the Content
Development department.
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I have completed 18 online courses from 360training.com during my tenure (Certificates will
be provided upon request).
Education
2011: BBA (Hons) from the Ilma University, Karachi
