Immaculate Akiror

CURRICULUM VITAE IMMACULATE AKIROR 2024 Professional Marketing Executive Fast learner, detailfocused, highly motivated, and passionate individual with over 12 years of experience as a marketing specialist. Apply exceptional problem-solving abilities, communication, and rapport-building skills to ensure client satisfaction. IMMACULATE AKIROR Experience Phone: - 03/2021 to date Head of Marketing - African Queen No.1 Distributor Ltd. E-Mail:- • • Linkedin: linkedin.com/Mimi • Immaculate Skill Highlights • • • • • • • Content Marketing Strategist Ai Tools Technical Proficiency Data Analytical Expert Project Management Creative Thinking Solutions Innovator Service-focused Languages • • • • • English Luganda Runyoro Rutooro Itesot • • • • Conduct market research and analysis to identify new revenue sources. Build strong B2B relationships tailoring product offerings to unique customer needs. Explained appropriate business and personal development objectives to staff during performance review process and motivated them through the process. Identified additional services from various divisions and presented them to new clients. Designed pitch decks and proposals with data and infographics using PowerPoint. Identified potential clients via social media and market research reports. Used genuine and consistent multi-channel engagement and maintained customer retention rate. Education 2005 - 2008 – – – – – A1 A1 A1 A1 C2 Bachelor of Arts - Media & Communication (Degree); The University of Greenwich, UK Certifications CAM Level 4 Diploma in Marketing Communications (HL); Chartered Institute of Marketers (CIM – UK) Diploma in Journalism; Uganda Management Institute - UMI References References are available on the last page. Head of Marketing, Mar 2021 ‐ to date (African Queen No. 1 Distributor Ltd, Kampala) • Conduct market research and analysis to identify new revenue sources. • Recommend appropriate market support based on insights from data and Power BI tool when analyzing brand performance. Build strong B2B relationships by tailoring product offerings to unique customer needs, e.g., offering tailored trade support dependent on channel or region. Working with Principal and suppliers on the local market to support on the delivery and execution of In Market Sales marketing support given. Currently working on the CB SJT campaign and BIC BTS1 campaigns targeting on brand numeric and weighted distribution. Designed pitch decks and proposals with data and infographics using PowerPoint. Identified potential clients via social media and market research reports. Used genuine and consistent multi-channel engagement and maintained customer retention rate. Participated in the monthly S&OP distributor/principal meeting to guide on volume for primaries with emphasis on the monthly available IMS trade support. Used sales records, market assessments, and seasonal changes to guide special sales activities. Managed and owned department budgets while saving company resources by utilizing principal budgets to run IMS activities. Coordinated resources and schedules for projects to deliver on-time results. Brand custodian for both imported brands and the AQ brand. • • • • • • • • • • Digital & PR Manager, Mar 2018 ‐ Jul 2020 (Safal Group, Kampala) • • • • • • • • • • • • Conceptualized digital media relations strategies and prioritized high-level placements in online media, generating approximately 54K digital impressions within six months. Composed press release write-ups and double- checked facts and details to support public narrative and statements. Conducted secondary market research to aid in the development of marketing plan, goals, strategy, tactics and budget. Leveraged existing media connections and cultivated new relationships within the media and business industries to ensure messages and articles are published timely. Organized events and press conferences to deliver messages or clarify incident details for the public. Examined on-going advertising, sponsorship and partnership opportunities to establish relationships with suppliers. Reported to the HOD and coordinated public relations and communication activities to ensure optimal outcomes with minimal spending. Requested media presence during publicity stunts and efforts to guarantee sufficient coverage. Coordinated advertising campaigns and resources to maximize impact and return. Bargained with clients and advertising agencies to secure profitable contracts. Established budget control measures to regulate expenses and minimize resource wastage. Created engaging content across digital platforms with consistent branding. Crafted strategic advertising plans for product launches. Marketing Manager, Jul 2016 ‐ Dec 2017 (Kiboko Group, Kampala) • • • • • • • • • Designed impactful digital marketing campaigns to optimize ROI and attract new users. Developed strategic marketing plans maximizing brands potential. Delivered marketing plans on time, to specifications and budget. Liaised with clients via telephone, email, conference calls and face-to-face. Managed B2B business partnerships and multi- channel marketing to harness opportunities for growth. Travelled locally and abroad to meet clients and attend conferences, trade shows and seminars. Generated monthly metrics reports and communicated data to clients. Determined target audience for products and aligned campaigns with demographics. Provided marketing forecasts on daily, weekly and quarterly basis. Worked closely with creative leads to develop ad campaigns. Brand Manager, Jul 2013 ‐ Feb 2016 Mukwano Industries U Ltd, Kampala • • • • • • • Managed brand strategy for 5 brands (Mukwano Jelly, Mama Soap and powder, Cooking oil and bar soap) achieving 10% market share growth in Uganda sales across theproduct range. Coordinated with the analytics and insights team to produce brand research needs. Monitored, analyzed and reported on industry trends and competitor activities to ensure the brand remained competitive. Project managed sales and marketing strategy implementation for NPD launch of Mama bar soap and powder. Oversaw the campaign creative design, TV production and media planning and ensured seamless handover to development and implementation partners. Kept team and Head of Marketing informed of the progress of ongoing campaigns through presentations andreports. Crafted insight-driven consumer statistics to guide the media and creative plans. Account Manager, Corporate Clients, May 2010 ‐ May 2013 QG Group (formerly QG Saatchi & Saatchi), Kampala • • • • • • Liason between the creative agency and the clients. Developed service upgrades and enhanced capabilities by analysing customer needs, feedback and data. Identified upsell opportunities and collaborate internally to create additional value for partners - through brainstorms and creative briefs. Demonstrated customer-focused and efficient approach to accounts management, maintaining outstanding client satisfaction. Provided positive partner experience through effective communication and swift resolution of inquiries. Contributed to development of new product features by collating partner feedback. Budgeted on behalf of the client's required campaign budget. References: • Roger Rukundo Uganda Country Sales Manager, Suntory Beverage & Foods.-- • Ivan Manzi Business Development Manager – East Africa, American Garden – Global Export Marketing Co. Limited.-- • Francis Rwamukaaga Business Analyst African Queen No.1 Distributor Ltd--