Cherepanov Ilya Igorevich
Male, 28 years, born on 30 October 1990
+7 --— preferred means of communication
LinkedIn: http://linkedin.com/in/cherepanovii/
Reside in: Moscow, m. Oktyabr'skaya
Citizenship: Russia, work permit at: Russia
Ready to relocate: Other countries, ready for business trips
Desired position and salary
Chief Marketing Officer
Management
• Marketing, Advertising, PR
• IT, Internet, Multimedia
Employment: full time
Work schedule: full day
Desired travel time to work: any
Work experience — 6 years 6 months
August 2018 — till
now
8 months
Superjob
Russia, www.superjob.ru
Head Of Digital Marketing
Superjob is the second biggest site for job seekers and employers in Russia. In this position, I was working
directly with the CEO. My main areas of responsibilities include:
Creating and executing an overall marketing strategy for digital and offline channels.
Managing marketing agencies.
Drafting and negotiation of contracts with various contractors.
Cross-functional team management.
Talent management - recruiting and nurturing.
Budgeting and reporting.
Creating a new analytics infrastructure.
To grow and retain clients base for the B2C and the B2B segments of the business.
My achievements:
- Increased conversion rates for new B2B users into registered users from 7% to 20% which led to a 30%
increase in gross revenue.
- Acquired more than 470 000 new B2C users and over 600 000 app installs.
- Singed contracts with 3 new agencies and technological partners
- Responsible for 10% of the new clients in the B2B segment and 50% of the B2C segment.
- Conducted branding marketing campaigns on Federal TV channels and in the Moscow metro.
- Installed and configured new web and mobile analytics systems.
- Tripled (х3) the amount of new B2B clients from the paid channels.
- Created automated reporting dashboards for monitoring marketing activities.
- Found and fixed major problems in analytics with data collection process.
February 2018 —
August 2018
7 months
Iskander.vc
Moscow, iskander.vc
Chief Marketing Officer
Resume updated 4 March 2019 at 14:11
We help companies in conducting the tokensales (ICO).
We're developing positioning and the overall tokensale strategy. Also, our teams carry out PR, IR, and
advertising activities. Since I've started, I've worked on six different projects, some of which have already
collected the necessary investments.
My main responsibilities include:
- management and recruitment of employees
- working with contractors
- building the structure of the departments of marketing, PR, and IR
- creating and executing the marketing strategy
August 2017 —
January 2018
6 months
Amaiz Bank
amaiz.com
Chief Marketing Officer
The main goal was to prepare the launch of a new mobile bank in the UK. Had 5 people under management.
My achievements:
- Conducted a situational analysis of the market environment, competitors, and products on the UK market
- Developed corporate style and style guide
- Managed and launched new corporate site
- Prepared for launching of the forum
- Conducted a qualitative marketing research in London and Birmingham
- Selected the main marketing and analytical platforms necessary for qualitative and quantitative
measurement of marketing activities and user interactions with the product
- Launched the integration process with Salesforce Marketing Cloud
- Setup Localytics Marketing Cloud
- Developed PR strategy
- Made a media plan for 2018
- Made a plan for holding events and visiting exhibitions for 2018
- Formed business requirements for setting up analytics in mobile applications, as well as on the site and on
the forum
- Hired Communications Director and Frontend developer
- Agreed on cooperation with several key partners
- Developed a concept of product positioning
March 2017 —
August 2017
6 months
Trucker Path
truckerpath.com
Growth Marketer
The main task was to optimize the processes of attracting and retaining users. The company makes IT
products for the freight industry in the US market.
My achievements:
- Reduced the cost of attracting new users from the main marketing channels: Google Adwords, Apple
Search Ads, Facebook, Instagram, Twitter, Youtube.
- It was possible to reduce marketing costs by half and at the same time to keep the total number of new
users on the same level
- Tested more than 20 previously unused promotional digital channels
- Discovered the problems associated with the cleanliness and reliability of the data within the analytics
system (Mixpanel) and together with the analytics department managed to eliminate most of the problems,
which eventually led to a clearer picture of the current state of the business and influenced future strategic
decisions
- Optimized emails and push notifications, which lead to increase in user retention inside the products
February 2015 —
November 2016
1 year 10 months
Easy Ten
www.easyten.ru/en
Cherepanov Ilya • Resume updated 4 March 2019 at 14:11
Chief Marketing Officer
I managed the marketing department, was responsible for all important marketing processes, the company's
profit, hiring, and training of the team.
My achievements:
- Became the top 3 mobile app by revenue in the segment of teaching foreign languages on the iOS platform
in the world
- Launched the product on the markets: USA, Germany, France, Spain, Brazil, Japan
- Trained several employees: designers, project managers, traffic managers
- Reached the MROI to + 300% by year
- Automated the processes of purchasing and analyzing advertising web and mobile traffic
- Attracted the attention of international investors and got the company into the most prestigious program of
accelerating startups in the world - 500Startups
April 2014 —
February 2015
11 months
Nemimo
nemimo.com
Head of Mobile
I worked in a digital marketing agency and directed accounting and media buying departments.
I directly managed 8 people, including account managers, media buyers, designers and frontend
developers.
My main duties included a full cycle of client management - from the reception of the brief to the
presentation of the results of the conducted advertising campaigns.
I have worked with clients like Warner Brothers, 20th Century Fox, Infinity, Metro, Sony Pictures, Gameloft,
Redmond, Philips, and many others.
July 2012 — April
2014
1 year 10 months
Simedia Partners LTD
Head of Digital Buying
This is an affiliate marketing agency. The main clients were large international financial organizations banks, trading platforms, etc.
My main task was to manage buying of advertising traffic in online channels, such as Google Adwords,
Facebook, RTB networks. I also supervised a group of contractors who were engaged in the creation of
advertising creatives and promo sites. I was also responsible for the final profit, as the effectiveness of
buying advertising traffic directly affected our final margins.
Education
Higher
2016
University of California Los Angeles
International Marketing, Brand Management
2011
Kaliningrad State Technical University, Kaliningrad
Shipbuilding and power engineering
2009
Russian Chemical-Technological University. DI. Mendeleyev, Moscow
Chemical engineering
Professional development, courses
2016
Cherepanov Ilya • Resume updated 4 March 2019 at 14:11
Journalistic techniques for writing texts
Moscow Institute of Management
2015
Marketing communications
Coursera
Tests, examinations
2016
App Installs
Facebook
2016
Score: Advanced / Proficient (CEFR C1/C2)
EFSET
2015
Mobile Advertising Certification
Google
Key skills
Languages
Skills
Russian — Родной
English — C2 — В совершенстве
Digital Marketing
Brand Management
Social Media Marketing
Market Research
Marketing Communication
Strategic Marketing
Team management
Advertising
Business Analysis
Loyalty Marketing
Mobile Marketing
Launching new projects
Copyrighting
Media Planning
Marketing Analysis
Marketing Strategy Development
Public Speaking
Project management
Product Marketing
Strategic Planning
PR
Internet Marketing
Sales Planning
Business Planning
B2C Marketing
Budgeting
Start-up project
Launching new products
Leadership Skills
Driving experience
Driver's licence category B
Further information
About me
I like to study and grow, both professionally and personally. Self-organized and persistent person. In
people, I appreciate responsiveness and straightforwardness. I love my work. I try to spend more time
with my family. My hobbies are swimming and skiing. I constantly study English. I am looking for complex
international large-scale projects that will enrich me as a professional. I'm resourceful and can quickly
find non-conventional solutions in difficult situations.
Cherepanov Ilya • Resume updated 4 March 2019 at 14:11
