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ILIA
S I EGWALD
Content Creator, Brand Owner, Fashion Designer
Kansas City, MO
EDUCAT I O N
Stephens College, Columbia, Missouri
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Bachelor of
Bachelor
of Fine
FineArts
Arts in Fashion Design and Product Development
Graduated December 2016
SK IL L S
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2001: Microsoft Office
2011: Adobe Creative
2013: Photography (product, fashion)
2014: Typography
2014: Color Theory
2014: Digital Illustration through Photoshop
2015: Photo editing and retouching
2016: Digital Content Creation (emails, Instagram, publication)
2016: Workflow technique and maximization
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Gerber Technology
Photography and Set
Basic HTML Practical Experience
Cohesive Branding
Organization through deadlines and timelines
llustration
Collaborative
Detail-oriented
Flexible
EXPER IE N C E
Eleve Dancewear, Digital Content Creator
September 2017—Present
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Collaborate daily on marketing materials, strategy, timelines, and branding with design team and company owner.
Stay true to branding principles and guidelines when creating marketing material.
Lead and maintain the Eleve Online Boutique through consistent branding on the website and instagram.
Take and edit all Online Boutique product photos utilizing Lightroom and Photoshop CC.
Maintain the Online Boutique inventory and records with BigCommerce.
Design, create and source advertisement material for trade shows, digital and online print and email marketing.
Act as in-house IT Specialist in regards to MAC, PC, Gerber, wireless connection and hardware set-up.
Worked with Technical Designer to create 2018 Lookbooks to be distributed at trade shows and through post.
Coco and Ilia, Co-Owner
November 2016—Present
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Work both independently and as a team utilizing strong communication and accountability measures.
Create and maintain strong brand cohesiveness through social media and interpersonal relationships.
Source all photographers, models, makeup artists for photoshoots and plan campaigns centering around them.
Prepare and present seasonal collections and concept through moodboards, color palette, and technical flats.
Remain flexible and accomodating through last minute changes on set, adhering to back up plans.
Create marketing and branding materials including: logo, website, social media and advertisements.
Maintain timelines for marketing, social media and production methods.
Design and produce prints for apparel through photoshop and hand-drawn media.
Research and execute information regarding target market for brand.
