ILIA MARKOV
20 Timok str., 6/25 • Sofia, Bulgaria 1202-• -
EXPERIENCE
2013-Present
MARKOVUNCHAINED.COM
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ANIMALZ INC.
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HUBSTAFF.COM
Sofia, Bulgaria
Digital Marketing Consultant
• Consulting a select group of clients with marketing strategy formulation and
implementation, with a focus on digital marketing, content strategy, website optimization,
and more
• Worked with customers operating in software/SaaS, marketing agency, government,
insurance, legal and accounting advisory industries
• Specialties: Branding strategy and website creation; Content marketing strategy and
production; Social media management; Conversion rate optimization
New York City, NY
Content Marketing Analyst
• Helped some of the biggest SaaS brands optimize their content strategy with keyword
research, content planning, etc.
• Produced 2-3 pieces of content per week for high-traffic blogs that get over 30k visits per
month
Indianapolis, IN
Content Marketing Strategist
• Planned and implemented a content marketing strategy, which resulted in 77% increase in
traffic Y-o-Y
• Created and documented a workflow for creating high-quality content for the company
including style guide and other process documents
• Recruited and worked with a team of 10+ highly qualified freelance writers, some of whom
later went on to work for companies like Hubspot, InVision, and others
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SITEGROUND WEB HOSTING COMPANY
EDUCATION
UNIVERSITY OF MICHIGAN
Sofia, Bulgaria
Marketing Executive
• Leading cross-departmental teams, consisting of marketing, design and development
experts, successfully implemented over 10 marketing projects including landing page
optimization, user experience improvement, marketing automation, etc.
• Strategized and managed the project for the launch of Joomla.com, a free website creation
service, which attracted over 20k signups in the week following its launch
• Optimized landing pages for some of the most important SEO keywords, including Joomla
and WordPress, further improving performance in series of A/B tests, resulting on average
in 20% improvement in conversion rates to date
• Launched and managed 'Student Web Hosting Program' campaign resulting in over 1500
individual signups and partnerships with over 20 leading academic institutions to date
• Produced content across communication channels, including company blog, e-mail
campaigns, social media profiles, delivered to 90'000 subscribers combined
• Won "Newbie of the Year" Award for 2013 among 30+ new employees
Ann Arbor, MI
Stephen M. Ross School of Business
Master of Business Administration, May 2013
• Emphases on Entrepreneurship and Technology Marketing
• Awarded the Zell Lurie Institute Scholarship for Entrepreneurial Students
• Appointed VP Marketing and Communications for Entrepreneur & Venture Club and VP PR
for Toastmasters International
IESE, UNIVERSITY OF NAVARRA
Barcelona, Spain
MBA Exchange Student, April 2013
• Courses taken in Entrepreneurial Finance, Business Intelligence, Hi-Tech Marketing, New
Product Development, and Project Management
UNIVERSITY OF ESSEX
Colchester, England
Bachelor of Arts International Relations, July 2006
• Awarded Class II (Division I) Honours Diploma
• Elected President of the European Society in the academic 2005/6, Treasurer in 2004/5
November 2017
