Ilham Yamin

Resume ILHAM MAHENDRA YAMIN ABOUT CONTACT A professional in sales and marketing with experience in spearheading the marketing effort of ISMAYA Group's lifestyle division. Built a new line of business of FITCO with FITCO Eats, the brand's F&B line that offers catering, ready-to-go, and ready-to-eat products, to support FITCO as Indonesia’s holistic phygital wellness ecosystem. Agile and entrepreneurial. Phone:- Email:-Address: Bali EDUCATION Bachelor of Arts / Commerce (2006/9) Deakin University, Melbourne Year 11 & Monash Foundation Year Program (2004/5) Taylors College, Melbourne WORK EXPERIENCE General Manager Mimpi Sleep. July 2022 - Present Mimpi Sleep® is a one-stop bedding store, offers a range of organic latex mattresses and pillows made of natural and sustainable materials that adapt to your body, for uncompromising comfort and support for night's sleep. Fully online and deliver to all region in Indonesia. Responsible on day to day business operations from Operation, Sales, Marketing, Finance, HR and Product. Ensuring the whole business expenses is within budget and target is achieved Engage with new commercial opportunities, new product development, collaborations and expand to new channels Director of Sales & Marketing Binawan Group. April 2021 - June 2022 Binawan Group is a multi-industry company that offers products and services in human resources, education, healthcare, hospitality and agriculture sectors. Its human resources business manages the education, training and placement of Indonesia’s skilled and professional workers to over 10 countries across 4 continents. Directing omni-channel marketing strategies to position Binawan Group as the leading human resources company in Indonesia with over 40-years of great reputation Building the reputation of the company’s education, hospitality, healthcare and agriculture sectors Supporting the commercial and business growth: Restaurant expansion, Setting up homecare health services, Head of FITCO Eats The FIT Company. December 2019 - March 2021 Built a new line of business of FITCO with FITCO Eats, the brand's F&B line that offers catering, ready-to-go, and ready-to-eat products, to support FITCO as Indonesia’s holistic phygital wellness ecosystem. Strategized and managed FITCO Eats business and executed agile strategies during the unprecedented COVID-19 pandemic by pivoting business priorities: payment restructuring, resources management and product-focused Took over the operation of FITCO shop and expanded the business to fresh market business in response to the increasing demand of such products during the pandemic -- accumulating 35% of the business profit Notable achievement: won a retaining government client for catering service. WORK EXPERIENCE Head of Marketing The FIT Company. March 2019 - December 2020 Developed and direct marketing strategy across all brands within the group: 20fit studio, Fitstop gym, Fit Gourmet Express & Catering, Fit Shop & Fitmee Shirataki Instant Noodle Media and brand partnership to drive brand positioning and be the thought-leader for integrated phygital wellness ecosystem (proof points? media?) Drove social media and KOL strategies to build brand presence across social media channels Assistant Director of Event & Promotion Hotel Mulia Senayan, The Mulia, Mulia Resort & Villas Bali. March 2018 - March 2019 Mulia Jakarta and Bali are the leading luxury boutique hotels in Indonesia. Managed entertainment and event strategy for both properties; Successfully held the Rapture Beach Party with International guest stars and accumulated multi-billion Rupiahs sponsorship from various companies. Developed and managed the execution of tactical programs and special events across F&B outlets Develop F&B promotions and engage with potential sponsors for the program Assistant Group Marketing Manager - Lifestyle Division ISMAYA Group. December 2016 - March 2018 ISMAYA Group is one of the leading brands of lifestyle and hospitality industry with outlet spreads across Indonesia, Malaysia and UAE. Developed and managed the execution of marketing strategy and programs for lifestyle division: GIA with 200% growth of monthly revenue in 1-year, Social House, SKYE and Mr. Fox Support the operation team to improved and maintained excellent service standards and consumer experience along with new product development Marketing Professional Development Manager ISMAYA Group. August 2016 - December 2016 Supported ISMAYA business growth through defining marketing challenges, provide coaching for marketing team, and build consumer data-driven programs Local Store Marketing Manager Dominos Pizza Indonesia (MAP). February 2015 - February 2016 Developed and managed the campaign strategy of more than 80 stores across Jabodetabek, Bandung and Bali through clustering system based on the store performance Responsible for 20+ new store opening campaign through partnership, sponsorship and community engagement Brand Support & Promotion Planning Manager PT. Martina Berto Tbk. (Martha Tilaar Group). December 2012 - Februari 2015 Managed the communication strategies for 10 brand portfolios, such as Sari Ayu, Biokos and Mirabella Built and maintained the company’s partnership with government, institutions, private sectors and NGOs Built brand relevance to the current target audience through event sponsorship: Jakarta Fashion Week, Indonesia Fashion Week and Miss Indonesia Marketing Communication PT. Martha Beauty Gallery (Martha Tilaar Group). December 2011 - December 2012 Took part of the marketing communication team to position Puspita Martha Beauty School as the leading beauty school in Indonesia