Ilenia Piana

Ilenia Piana Business Development and Key Account Manager AREAS OF EXPERTISE Lead Generation Business development Key Account Management Client conversion and retention Market research Marketing campaigns PERSONAL SUMMARY Experienced and talented Business Developer and Account Manager, with extraordinary self-management skills. Having important experiences in both start-up business development and corporates Key Accounts Management. Reaching significant results and promptly providing relevant market insights. Looking for a challenging project, where I can bring my solid experience and expand my professional and personal perspective. Distribution strategy WORKING EXPERIENCE Outbound marketing Digital marketing SaaS solution - Beabloo, Barcelona, Spain Training and coaching INTERNATIONAL BUSINESS DEVELOPMENT MANAGER, (03/2016 – 01/2017) LANGUAGES English – Full proficiency Spanish – Full proficiency French – Full proficiency Italian – Mother tongue KEY SKILLS Organized and efficient Creative approach Problem solver Strong negotiation skills Cloud-based Digital Marketing platform, providing Content Management and Big Data solutions for Retailing Brands, Banking, Hotels, Transports. Duties:         Organization of marketing campaigns and events Identification of leads and decision makers, in the assigned area (Western Europe) Delivering market analysis of competitors and new trends in technology Identifying clients’ needs to deliver the best proposal Elaborating customized offers and following-up with the project management Optimizing the pricing strategy Recruiting and training partners and distributors Reporting on results and updating the CRM Free-lance consultancy, Milan, Italy INTERNATIONAL BUSINESS DEVELOPMENT, (01/2014 – 03/2016) Supporting small businesses and start-ups in implementing marketing and business development strategies. Dealing with international customers’ relationship management. Duties: ACADEMIC EDUCATION        • Diploma in Industrial Design and Engineering - Istituto Tecnico Industriale, Biella, Italy • Marketing Trends in innovation – Accademia del Lusso, Milan, Italy • ICF Professional coaching certification – Escuela International de Coaching, Barcelona, Spain Delivering market analysis Organization of tradeshows and events Identification of new prospects Elaboration of a catchy communication strategy Supporting relationships with international customer Lead generation on new areas Research of suppliers and traders located in Far East Packaging – Albéa Group (formerly Rexam), Paris, France KEY ACCOUNTS & COUNTRY MANAGER FOR SPAIN & ITALY, (12/2008 – 12/2013) Multinational company, global leader in beauty and personal care packaging. Providing customized conceptions and industrial solutions to the most recognized brands. Duties:  HOBBIES     Travelling Yoga Water sports   PERSONAL DETAILS   C. Magalhaes, 56, Barcelona, Spain Mobile: -   E-mail:-https://es.linkedin.com/in/ileniapiana-7b-  Defining a growth strategy to achieve Sales objectives and KPIs required by the Global Management Understanding clients’ brands needs and expectations. Identification of new opportunities with existing Accounts Development of new business with emerging Accounts Optimizing projects development process by coordinating cross-functional activities. Participation in team building and sales training events. Address client claims and ensure the implementation of corrective actions Building strong relationships with key decision makers. Cooperation with Marketing Management, to implement customized actions Monitoring of competitors’ scenario and pricing Reporting on Key Account plans and overall sales activity to the Sales Director Providing an accurate forecast to all departments COMPETENCIES       Ability to work autonomously and remotely Solid experience in Key Accounts Management Successful track record in new business development Ability to communicate with high end decision makers Strong presentation and story-telling skills. Experience in working in international environments