Ikechukwu John Kalu

Ikechukwu “Jay” Kalu is a creative, resourceful, humorous, and fun-loving Copywriter/Content Marketer, with the ability to think on his feet birthing breathtaking communication solutions, copies, and content ideas/directions. His seamless ability to communicate and connect with people further emphasizes the natural alignment of his personality with his professional skill. A passionate writer and storyteller with a huge flair for unforeseen twists, Jay is a natural creative.

He loves words, and music (songwriting, production, and live piano performances) and has a great passion for creating flawless and genius communications. His quest is to craft words that move worlds and create communications that influence nations!

Living a life of impact and driven by problem-solving, Jay has spent his professional life so far working across several sectors including advertising, tech, and advertising education. In his time at O2 Academy Lagos as Head, Copy and Content, Jay trained over 300 quality students and counting who have won national and international awards and are doing excellently well in their careers, leading major communication campaigns on both client-side and agency-side. He is currently the Creative Director at Xpark 360, a full-service creative agency in Lagos, Nigeria.

Jay has worked with creative teams on brands like Dangote Flour to launch the first-ever World Puff-Puff Day Campaign that broke a Guinness World Record, LetsChat, McVities, LaFarge, May & Baker, Checkmypeople, Ignitia, Sugarpip, AP, BackUp, QuickRemit, Xender, Travoofy, GmartPay, Isaac Jacobs Overseas, APC Presidential Campaign (2019 & 2023), NPF Microfinance Bank, Fewchore, Butterfield Bread, Midwestern Oil and Gas, Winni Supermarket’s Purple Friday Campaign, Topfeeds Day-Old-Chick Product line launch and repackaging, and Laterna Ventures, to mention a few.

A versatile and highly experienced senior copywriter and creative director delivering effective, innovative, and creative solutions to brands and organizations. With over 8 years of hands-on experience, Jay has proven expertise in managing, developing, and implementing integrated marketing communications campaigns that consistently deliver on stated objectives. Driven by innovation, creativity, result, and impact Jay aims to consistently provide value to the brands and organizations he works with, wielding words, wisdom, and wit on behalf of brands in need of big-picture thinking and effective marketing communication.