Ihor Tokmakov

Cas eSt udyf ora I NSURANCEI NDUSTRY Toi nc r eas et r afficf orc l i ent swebs i t e. Toi nc r eas eor gani cengagementandFac ebookpagel i kes . Chal l enge 1. Themai nc hal l engewast ol owert hec os tperr es ul t . 2. ToI nc r eas eor gani cengagementonc l i ent ss oc i al ac c ount s . Reas onf orl ow per f or manc e: 1. NoCons i s t enc yofs oc i al medi apos t i ng Sol ut i on&Pr oces s : 1.Toi ncr eas et r afficf orcl i ent swebs i t e: 2. Noat t r ac t i v es oc i al medi apos t s •Wet ookovert hec ampai gn,wec r eat edat t r ac t i veAdc opi es ands t ar t eddoi ngA/ Bt es t i ngwi t hdi ffer entI mages ,Headl i ne andAdt ext . 3. Nopr opers har i ngofmi xc ont ent (Mot i v at i onal , Fac t s , humorandBus i nes spos t s ) •Wedi dc ar ous eladswhi c hgaveagoodboos tt ot he f ac ebookads . 4. Nopr opermoni t or i ngofAdc ampai gn •Nar r ow t het ar getaudi enc e. 5. NoA/ Bt es t i ngf orAdc ampai gn •Thi shel pedhast oi nc r eas ewebs i t et r afficanddec r eas et he c os tperr es ul t . Campai gnPer f or manceCompar i s on Mont hl yCompar i s on: RESULTFORTHEMONTHOF APRI L 2.Toi ncr eas eor gani cengagementandFacebook pagel i kes : •Wes t ar t edwi t hc r eat i ngs oc i almedi ac ont entf ort hi s bus i nes st hati nc l uded10Bus i nes spos t sand10mot i vat i onal /f ac t s/humor/vi deoc ont entt hati sr el evantt ot hebus i nes s andf ort hes ec ont entwec r eat edat t r ac t i vei mages . •Know YourOpt i malTi mest oPos tonFac ebook( whent hef ans ar emos tonl i ne. ) •Ther ewasapr operc ont entmi xf or eg:onmondaywepos t #MondayMot i vat i onalpos t s . •Weal s os t ar t eds har i ngt hes epos t sonr el evantgr oups •Foc us i ngonPos t swi t hapr operCTA RESULTFORTHEMONTHOF MAY Or gani cpagel i kegr owt h Exampl esofEngagi ngc ont entons oc i almedi af orbet t erengagement . ( Or gani cEngagement )