Ihor Tokmakov

 I am the digital marketing and analytics expert with over 5 years of experience; founder and managing partner of IGT Digital.

✔ Top-line summary:

☆ Continuous 100% Job Success Rate

☆ Google Certified

☆ Facebook Marketing Certified

☆ Member of Upwork Talent Cloud

☆ Over 5 Years of experience in Digital Analytics and Advertising

☆ Proven Track Record

✔ Core services:

☆ Digital Marketing (Media Buying/Traffic Acquisition):

☆☆ Digital marketing strategy and consulting

☆☆ Paid media buying (traffic acquisition):

☆☆ Paid Search (SEM/PPC)

☆☆ Paid Social Media (Facebook & Instagram Ads)

☆☆ Programmatic media buying

☆☆ Display and Video

☆☆ Native ads

✔ Platforms: Google Marketing Platform (GMP), Google Ads (formerly AdWords), Google Display Network (GDN) & YouTube, Facebook Ads; LinkedIn Ads

☆ Web Analytics:

☆☆ Tracking audit

☆☆ Data collection strategy

☆☆ Measurement implementation

☆☆ Tracking verification; troubleshooting/debugging

☆☆ Data analysis; actionable insights and optimization recommendations

☆☆ Data reporting and visualization

☆☆ Web+App measurement

✔ Platforms: Google Analytics, Google Tag Manager; Data Studio; Google Optimize

I lead the boutique agency that helps small, medium and large-size businesses to design the digital data collection (analytics & measurement) strategy, online advertising planning and execution.

If you are looking for:

☆ Data-driven Digital Advertising Strategy

☆ Google Ads (PPC) Management (Search, Display, YouTube, Shopping Ads)

☆ Facebook and Instagram Ads

☆ Brand Positioning Evaluation and Marketing Strategy

☆ Brand Lift and Awareness Campaigns

☆ Data Collection Strategy

☆ Tracking Audit

☆ Tracking Implementation

☆ Google Analytics basic tracking

☆ Enhanced Ecommerce tracking

☆ Event tracking

☆ Advanced and customized tracking (any level of complexity)

☆ App tracking

☆ Web+App tracking

☆ Pixels Implementation (Facebook, Google Ads, Bing Ads, LinkedIn, etc.)

☆ GTM auto-events and dataLayer