Ihor Tokmakov

Cas eSt udyf ora EventPl anner s I ndus t r y Chal l enge Themai nc hal l engeoft heac c ountwast oi nc r eas eConv er s i onsandt ol ower downt heCos tperc onv er s i on. Sol ut i on&Pr oces s Cl i entPr obl emsEar l i er Fol l owedByUs •Spendi ngMor eWi t hAl mos tNoConv er s i ons Wepl annedac ampai gns t r at egyt hati nc l udeddy nami ct ex tadv er t sf or whent hei ni t i al s ear c hi sper f or medandal s oc ombi nedt hi swi t ha numberofr emar k et i ngc ampai gnst hatr eengagedwi t ht hec us t omer us i ngt heGoogl eDi s pl ayNet wor k . •Compl ai nt sRegar di ngOpt i mi z at i on Wes etupc onv er s i ont r ac k i ngi nAdWor dst ot r ac kc ont ac tf or m s ubmi s s i onsandus edaGoogl ef or war di ngnumbert ot r ac kt hei rc al l s . Wet henus edGoogl eAnal y t i c st omoni t orus er st hatv i s i t edt hec ont ac t pageandt hei rons i t eac t i v i t y . Reas onForLow Per f or manc eObs er vedByUs •I nadequat ebudget •NoAdEx t ens i on St epst aken- •NoCal l Tr ac k i ng 1. Addi ngRemar k et i ngBanner s 2. Bi dandOpt i mi z at i on 3. Addedi r r el ev antKey wor dsasNegat i v es 4. Al l oc at i onofbudgett oSear c handRemar k et i ng Res ul t s Upr at eddr ov ea+40% i nc r eas ei nenqui r i esf orweddi ngpl anni ngs er v i c eswi t hi nt hes ec ondmont handal mos t60% i nt he3r dmont hofmanagi ngt hec ampai gns . Googl eDi s pl ay&Remar k et i ngc onv er s i onsi nc r eas ed16% mont honmont h. Ev ent hebr andawar enes swasi mpr ov ed.