Ihor Tokmakov

Cas eSt udyf ora BusRent alI ndus t r y Chal l enge Themai nc hal l engeoft heac c ountwast oi nc r eas eConv er s i onsandt ol ower downt heCos tperc onv er s i on. Sol ut i on&Pr oces s Fol l owedByUs Cl i entPr obl emsEar l i er St ar t edwi l l al l oc at i onofl andi ngpage. Wet ookov ert hec ampai gns , wes t ar t edt es t i ngaf ewAdswi t hdi ffer entHeadl i ne&Des c r i pt i on. Thes enewadsper f or medmuc hbet t ert hant heol dads . Thi s hel pedusi nc r eas ec l i c kt hr oughr at es( CTR)anddec r eas et hec os t perc onv er s i on. Bel owar ef ewmor es t r at egi esweappl i edont he c ampai gns . •Spendi ngMor eWi t hLes sConv er s i ons •Compl ai nt sRegar di ngOpt i mi z at i on Reas onForLow Per f or manc eObs er vedByUs St epst aken- •Key wor dsnotment i onedi nal l mat c ht y pes 1. Addedmor ebr oadk ey wor ds •Nopr operf or msav ai l abl eont hec ur r entwebs i t e 2. Al l oc at i onofbudgett ot hebes tper f or mi ngc ampai gn •I nappr opr i at ebudgetal l oc at i on 3. I nc r eas et hebi df orTar get edLoc at i on 4. Bui l danewl andi ngpageac c or di ngt oPPCper s pec t i v e Res ul t s Ov eraper i odoft i mewenot i c edani nc r eas ei nConv er s i onswi t hadec r eas ei nCos t / Conv er s i on.