Ihor Tokmakov

Cas eSt udyf ora Aut oDeal erI ndus t r y Chal l enge Themai nc hal l engeoft heac c ountwast oI nc r eas eConv er s i ons . Sol ut i on&Pr oces s Fol l owedByUs Cl i entPr obl emsEar l i er Wet ookov ert hec ampai gns , wes t ar t edt es t i ngaf ewAdswi t h di ffer entHeadl i ne&Des c r i pt i on. Changeds el ec t edk ey wor ds bi dt ofir s tpagebi d. Thi shel pedusi nc r eas ec l i c kt hr oughr at es( CTR) . Bel owar ef ewmor es t r at egi esweappl i edi nt hec ampai gns . •NoCons i s t enc yi nConv er s i ons •Compl ai nt sRegar di ngOpt i mi z at i on St epst aken- Reas onForLow Per f or manc eObs er vedByUs 1. St ar t edSear c hCampai gnwi t hDi s pl aywhi c hgav eusgoodr es ul t s . •I nadequat ebudget 2. AddedRemar k et i ngc ampai gnwhi c hgav eusl eadsi nl owc os t / c onv . •NoAdEx t ens i on 3. Addedk ey wor dsi nal l mat c ht y pest oopt i mi s et hebi dac c or di ngl y . •I nappr opr i at ec ampai gns et t i ngs •Toohi ghbi ddi ngf ork ey wor ds Res ul t s Wi t hi n3mont hst her ewer ei nc r eas ei nc onv er s i ons .