Ignacio Scarella

 LUIS IGNACIO SCARELLA SIERRO Santa Lucia 382, Santiago Santiago, Chile Tel. - e-mail- EXECUTIVE SUMMARY AND CAREER OBJECTIVE Executive with experience in commercial areas of companies related to mass consumption in different areas and businesses. Interest and ability to comprehensively understand the business, the organization itself and its strategic objectives. Formation of high-performance teams, with a good work environment and oriented to achieving results, ensuring adequate implementation and compliance with planning through delegation and direction. Objective: Lead teams within the Commercial area to generate opportunities in current sales channels, develop product categories and promote brands in different sales channels. Ignacio Scarella Interview; Consumer Experience – development of Sales Channels: https://www.peru-retail.com/estudio-investigacion/conozca-principales-problemas-punto-de-venta/ Otros Links: https://www.youtube.com/watch?v=42H7SL2UFfw https://www.youtube.com/watch?v=E9BytfTm4RM https://www.linkedin.com/in/luis-ignacio-scarella-sierro-8b1a4932/ ANTECEDENTES PERSONALES Nacionality: Italian - Chilean. Date of birth:-. Civil Status: Divorced. Computer Skills: Excel. SAP, Phostoshop, Illustrator, Google analytics Languages: English, Italian, Spanish Interest: Sports, Art, Sailing EducaciÓn - - UNIVERSIDAD ADOLFO IBAÑEZ - SANTIAGO, CHILE MASTER MARKETING and BUSINESS ADMINISTRATION UNIVERSIDAD ADOLFO IBAÑEZ - SANTIAGO, CHILE DIPLOMA IN MARKETING METRICS - ROWAN UNIVERSITY - NEW JERSEY, USA MAJOR IN COMMUNICATIONS (ADVERTISING) - COLEGIO ANDALICAN - CHILE WORK EXPERIENCE Jun 2016- Hoy Jun 2012-Dic 2015 Jul2011-Jun 2012 2010- Jun 2011 - - 2002 2001 MEDIACTIVE Marketing Agency (www.mediactive.cl) (Marketing and Sales Manager) Responsible for the commercial area of ​​the company (marketing, sales, operations). Responsible for the operation of customer service. AGROSUPER Mass food Production Company www.agrosuper.cl Customer Experience Manager Creation and implementation of the model to generate experience compliance metrics for our Shoppers in the Supermarket Channel with 119 rooms of the different chains. Responsible for leading projects and generating strategies together with all Agrosuper commercial areas in all sales channels to achieve compliance with execution excellence at the point of sale of our products. Generation of the digital platform for surveying the execution of our products, developing it together with our software provider to then carry out the implementation and inclusion within our sales force of the supermarket channel, delivering the compliance data of our execution on time. real through digital platforms to all Agrosuper commercial areas. Representative of Agrosuper for the development of projects in conjunction with the main clients (Supermarket Chains) for the development and deepening of the offer of fresh meat categories. Trade Marketing Manager National Responsible for the direction in the implementation of the commercial plan in the Traditional and Food Service sales channels for all categories and in the different businesses. Responsible for the annual definition of the strategic products to be promoted in the sales channels in parallel with those defined by the company with the objective of growing categories and products with growth potential. Tool used internally (SAP) and externally by our Household Panel provider (Kantar) to make crosses between national sales, production projections and household consumption market statistics. Responsible for defining the annual budget and managing resources for the promotional activation of sales channels. Development and formulation of commercial strategies to unify and optimize efforts between the Marketing, Business and Sales areas. Constant strategic work in conjunction with these areas. Responsible for the generation of Trade campaigns and activities for the strategic focuses of the businesses in the different sales channels together with our team and our suppliers. GRUPO ESPINACA Advertising Agency www.espinaca.cl Account Executive Trade Marketing Consultant (Communication and Image Management in Points of Sale) Development and management of requirements regarding consumer experience for the points of sale of: Sodexo, Coppelia. (Communication, promotion, advertising) Municipalidad Las Condes (Communication, promotion, advertising) ECR GROUP Outsourcing - RRHH Commercial Manager Responsible for the planning, control, and evaluation of actions related to the Point of Sale of our clients' portfolio. Responsible for administrative management (payment of salaries, severance pay, selection, hiring, training). 400 people are part of the client portfolio. Clients: Laboratorios Andrómaco, Bayer, Capel, Glaxo Smithkline, Comercial Davis, Cela Cosmetics. MIMAGEN CHILE Marketing - Outsourcing Account Manager ENTEL PCS Leads the Trade Marketing plan for the client ENTEL PCS: joint work with the Entel Trade Marketing department to lower the strategic focuses at the Points of Sale where the products and services are marketed. Analysis of the image and communication of points of sale to generate proposals and opportunities (merchandising, advertising, office or store structures). 600 points of sale. Administration of the account at the national level with 40 people in charge (supply, IT, budget, human resources). MIMAGEN ESPAÑA-MADRID Marketing - Outsourcing Trade Marketing Manager, Valencia. Prepares routes, budget management and continuous training of workers for the different projects contracted by our clients: BBVA, Caja España, Caja Murcia, Orange, Burger King. Prepares a manual of suggestions for the restructuring or changes of the points of sale. Participation in the formulation of systems and technological tools for the reporting and transfer of data in real time (on-line) of our visits to points of sale. CASAS RICCI ESPAÑA-VALENCIA Manufacturer of modular wooden houses Marketing Assistant Develops the Company's Advertising campaign. (catalogues, brochures, stationery, content and image of the website, advertising for magazines). Research of the industry and competition in Spain to restructure and define the new communication approach and the company's positioning in the market. Company representative at the main industry fairs in the sector in Spain – Madrid (Fitur). In charge of researching and analyzing the industry of the sector in Italy, for a future incorporation into the market. AGENCIA CASIRAGHI & GRECO ITALIA-MILAN Internship Creative Assistant Development of ideas and concepts for the creation of advertisements in magazines and billboards. Creator of the design and image of invitations and gift stationery for the agency's main clients. Assistant in the recording of a TV spot in conjunction with a Milan production company: Script and creative idea carried out by CASIRAGHI & GRECO; OSAMA client (“Biancanieve” campaign) Clients: Osama, Fiera Milano, ING. PUBLICIS SANCHEZ & LEVITAN MIAMI-USA Internship Creative Assistant Direct assistant to the Creative and Art Director. Clients: British Airways, Bellsouth, Florida Lottery, Fleet.