Ifunanya Jessica Nkemdilim

Email Marketing Portfolio Name: Nkemdilim Ifunanya Jessica Role: Lead Generation and Email Marketing Specialist Company: SIRz (E-commerce) Date Range: March – April 2025 Location: Remote, Lagos, Nigeria Introduction As an Email Marketing Specialist with SIRz, an innovative e-commerce brand, I was responsible for managing email outreach campaigns that helped nurture leads and convert prospects into customers. This portfolio provides a concise summary of my work between March and April 2025. My role involved building effective email workflows, tracking performance, and using campaign insights to optimize conversions. Professional Summary In this role, I managed campaign creation, from copywriting and audience segmentation to measuring performance metrics like open rates and click-through rates. I analyzed patterns to suggest improvement areas and implemented strategies that increased engagement. My work directly supported the lead generation and conversion efforts of the sales team. Campaign Performance Snapshot Date Email Title Sent To Delivered Opens Clicks Open Rate Click Rate Call to Action 20/03/2025 Personal Email from Founder-% 2.9% Calendly 10/03/2025 Email Campaign to Leads-% 9.3% Multiple Links 11/04/2025 Shopify Leads Campaign-% 6.0% Calendly, Freebie 18/04/2025 Shopify Leads Campaign-% 0.0% Calendly, Freebie Key Learnings - Personalized emails such as those from the founder had better engagement rates. - Using Calendly links improved click-through actions. - Targeted segmentation and optimized timing positively influenced open rates. Tools Used • Email Marketing Platform (e.g., Mailchimp, Klaviyo) • Calendly for scheduling calls • Shopify for e-commerce lead collection • Excel for tracking and analyzing campaign data