Ifesinachi Okafor

IFESINACHI IBISO OKAFOR Certified Corporate Communications Specialist Festac, Lagos State |- |-LinkedIn: http://linkedin.com/in/ifesinachi-okafor9725ab1ab PROFILE SUMMARY Strategic Communications and Public Relations Specialist with a proven record of elevating brand visibility through earned media, thought leadership, and integrated digital strategies. Successfully secured high-impact media coverage in top-tier platforms including TechCrunch, TechCabal, and Africa Capital Digest. Experienced in managing strategic narratives, media relations, digital marketing, SEO, and CRM-led campaigns across tech and B2B sectors. Adept at aligning communications with business goals, driving stakeholder engagement, and managing high-stakes public relations initiatives. Certified by NIPR with first-class academic honors. CORE COMPETENCIES • Media Relations & PR Strategy • Earned Media Placements • Stakeholder & Executive Communications • Digital Marketing & SEO Strategy • Social Media Management & Analytics • Email Campaigns (MailChimp) • Website & CMS Management (WordPress) • CRM Integration & Lead Gen Campaigns • Strategic Writing & Editing • Event Management & Thought Leadership PROFESSIONAL EXPERIENCE Marketing & Public Relations Senior Associate Arnergy, Lagos, Nigeria | September 2024 – Present • Led media relations efforts for Series B funding announcement, securing earned media coverage from TechCrunch, Africa Capital Digest, and multiple national and pan-African media outlets. • Generated thought leadership visibility for Arnergy’s Employee Stock Option Plan through earned features in TechCabal and other media platforms. • Developed and executed strategic PR campaigns to enhance brand equity and stakeholder perception. • Created and managed media kits, press releases, and key message documents for external communication. • Designed and launched SEO-optimized landing pages and conducted website performance audits. • Managed PPC and lead generation campaigns via social media, aligning performance with CRM analytics. • Oversaw content calendar, email marketing via MailChimp, and internal comms to support product launches and events. • Delivered weekly analytics reports to guide data-driven communication decisions. Social Media Strategist (Digital Marketing) Detopsy Engineering Limited | January 2024 – August 2024 • Increased online visibility through coordinated social media campaigns, brand storytelling, and performance analytics. • Implemented SEO tactics and conducted keyword research to boost content reach and engagement. Learning & Development Intern (NYSC) ipNX Nigeria Limited | February 2023 – October 2023 • Supported internal communication efforts through employee engagement initiatives and training program coordination. UI/UX Intern Geneza School of Design | April 2022 – May 2022 • Designed wireframes and visual prototypes, enhancing storytelling and design-thinking approaches to communication. Editorial Correspondent Joseph Ayo Babalola University | January 2019 – January 2022 • Reported on major campus stories and features, developing skills in news writing, interviewing, and investigative reporting. EDUCATION BSc. in Mass Communication Joseph Ayo Babalola University First Class Honours, 4.86/5.00 – August 2022 AWARDS & CERTIFICATIONS • Overall 2nd Best Graduating Student, JABU (2022) • Best Female Graduating Student (2022) • Chancellor’s Award Recipient (2022) • Graduate Member, Nigerian Institute of Public Relations (NIPR) • Google Digital Skills for Africa (Google) • Digital Marketing Certificate (Accenture) • CPD Diploma in Public Relations (Alison) • UI Design (Ingressive for Good) PUBLICATION “Evolving Beyond Traditional PR: Embracing Integrated Digital Communications for Nigerian Companies” Published in EPR 25 Magazine by NG Women in PR (2025) An insights-driven article examining the shift toward integrated digital PR in the Nigerian context. https://ngwomeninpr.org/epr25-magazine/