Ifeoma Fine Ukpabi

F E A T U R E D P R O J E C T C A S E S T U D Y How a Strategic Reactivation Campaign Decreased Inactive Accounts by 32 % in Just Two Months S W I P E F O R M O R E A process improvement initiative targeting dormant/inactive accounts, with the aim to reinvigorate client engagement and enhance the financial standing of the organization. The strategic direction of an account reactivation campaign across various branches resulted in a 32% reduction in inactive accounts within the first 2 months. O M E I F A N E I F B I A P U K Project Initiation - Initiated an in-depth stakeholder analysis to understand the implications of dormant accounts and set precise project objectives. - Established the project scope, centering on the design and execution of an aggressive account reactivation strategy. - Formulated goals for the campaign: 1) To spool dormant/inactive accounts. 2) To design tailored re-engagement and incentive programs for account holders. 3) Conducted sessions with branch managers, customer service teams, and finance departments to collect detailed requirements and expectations. B I E U K P A I F E O M A F I N Project Planning - Drafted a project plan, outlining key activities, milestones, and deliverables pertaining to the reactivation campaign. - Devised a communication workflow to keep all branches synchronized in their approach to engaging inactive account holders. - Allocated resources judiciously, including training for branch staff, marketing material, and customer relationship management (CRM) tools. - Instituted contingency plans to mitigate risks such as non-compliance with regulatory standards or counterproductive customer E N F I responses. A M O E I F I B P A K U Project Execution - Partnered with marketing to craft compelling reactivation messages and incentives that resonated with the target demographic. - Drove the project according to the laid out schedule, ensuring all teams across the branches were in harmony to prevent customer experience inconsistencies. - Employed an agile approach, allowing for swift modifications based on interim performance analytics and stakeholder feedback. - Established robust tracking mechanisms for reengagements and success metrics to assess the effectiveness of the campaign tactics. O M E I F A N E I F B I A P U K O M E I F A N E I F B I A P K U Key Achievements -A 20% reduction in inactivity. - Launched a standardized protocol for proactively managing account lifecycles, thereby reducing the likelihood of account dormancy. - Developed a real-time tracking dashboard for branch managers to monitor reactivation rates and other key performance metrics. - Fostered a culture of continuous improvement across branches, contributing to a more dynamic and responsive customer service ethos. I F E O M A F I N E U K P A B I F E A T U R E D P R O J E C T C A S E S T U D Y Ready to get started with your PROJECT? I AM A DM AWAY - LET’S CHAT