Ifeoma Assumpta Onyemaechi

Ifeoma Assumpta Onyemaechi Johannesburg, South Africa ■ [Redacted] | ✉■ [Redacted] ■ linkedin.com/in/ifeoma-assumpta-onyemaechi Professional Summary E-commerce Email & SMS Marketing Specialist with proven success helping Shopify brands grow retention and revenue through automated lifecycle campaigns. Skilled in Klaviyo-powered flows, segmentation, deliverability optimization, and performance reporting. Adept at turning data into actionable strategies, managing client relationships, and collaborating with cross-functional teams to deliver measurable ROI. Certified across leading marketing and automation platforms, with a portfolio of high-impact projects demonstrating strong technical and strategic expertise. Core Competencies • • • • • Email & SMS Automation: Klaviyo flows (welcome, abandoned cart, post-purchase, win-back), SMS integrations, A/B testing E-commerce & Analytics: Shopify integrations, ROI dashboards (Airtable), customer lifetime value optimization Client & Project Management: Account management, campaign roadmaps, copy briefs, Asana & ClickUp Marketing Tools: HubSpot, ActiveCampaign, Mailchimp, Lemlist, Constant Contact Automation & Support: Make.com, Zapier, IT & VA support systems Key Projects Shopify Fashion Brand (Demo Project) • Designed and implemented full-funnel Klaviyo Email & SMS strategy. • Built welcome, abandoned cart, and post-purchase flows with personalized messaging. • Developed Airtable dashboard to track KPIs and automate ROI reporting. • Impact: 45% open rate, 12% CTR, 8% conversion rate on Welcome flow • 25% cart recovery = $18.5k monthly revenue, 3.2x ROI • 15% increase in repeat orders, 23% higher CLV, 60% improvement in 90-day retention Professional Experience Sales Representative – Uche’s and Company, Johannesburg, South Africa (June 2022 – Sept 2024) • Transitioned inventory and orders into digital platforms. • Managed client communications and reporting, strengthening e-commerce account management skills. Teacher (NYSC Official Assignment) – Port Harcourt, Nigeria (June 2019 – June 2020) • Digitized reporting systems, improving accuracy and efficiency. • Gained strong presentation and communication skills for client-facing roles. Earlier Roles -) – Sales Associate (Chidiebere Breweries Distribution), Student Teacher (Urban Girls Secondary School), IT Intern (Destiny Cyber Café), Sales Assistant (Nwanyi Ocha Restaurant) Certifications & Training • Klaviyo Academy Certifications: Product, Deliverability, Developer, Digital Marketing • • • • • • • • • Make.com Advanced – Automation for e-commerce & workflows Virtual Assistance & IT Support – Digital Witch Academy - Productivity Tools (Google Drive, OneDrive, Dropbox, Slack, Teams, Loom) - CRM & Support (HubSpot, Freshdesk, Intercom, Zendesk) - Project Management (Trello, Monday.com, Asana, ClickUp, Nifty) - Automation & Time Tracking (Zapier, TimeDoctor, Clockify) - Scheduling Tools (Calendly, Acuity, SimplyBookMe) - Lead Generation (Apollo.io, LinkedIn Sales Navigator, Lead411) - Email Marketing Platforms (Mailchimp, ActiveCampaign, Campaign Monitor, GetResponse) Technical Skills • • • • Platforms: Klaviyo, Shopify, HubSpot, ActiveCampaign, Mailchimp Analytics: Airtable, Google Analytics, TripleWhale-style tools Automation: Make.com, Zapier Collaboration: Asana, ClickUp, Slack, Teams