Ifeoluwa Olalere

IFEOLUWA OLALERE CONTENT MANAGER Strategic Content Manager with 4+ years of experience overseeing end-to-end content operations. Skilled at developing data-driven content strategies, managing editorial workflows, leading cross- functional teams, and delivering measurable results, including a 65% improvement in content visibility and 40% growth in audience engagement. Experienced in SEO, performance analytics, multi-platform publishing, newsletter management, and maintaining brand voice across diverse content formats. AREA OF EXPERTISE Content Strategy & Planning Editorial Calendar Management SEO & Content Optimization Team Leadership & Mentorship Blockchain & Web3 Content Newsletter Management Performance Analytics (Google Analytics) Content Auditing & Quality Assurance Brand Voice Management Multi-Platform Publishing Stakeholder Communication White Papers & Long-Form Content Email marketing Social Media Strategy Video Editing AI Video Creation EDUCATION BSc Sociology & Anthropology Obafemi Awolowo University 2015 - 2019 KEY ACHIEVEMENTS Produced high-quality crypto and Web3 content, including articles, white papers, and case studies, that fueled a 40% rise in engagement and positioned the brand as a trusted source for blockchain insights. Simplified complex topics like smart contracts and dApps to drive audience education and traffic growth, contributing to a 65% improvement in content visibility. Managed the production of 200+ content assets across multiple formats while maintaining a 98% error-free publication rate and consistently meeting deadlines. Oversaw editorial quality assurance for 150+ articles, implementing review processes that improved content consistency and brand alignment. Developed and executed newsletter campaigns and multi-platform social media content strategies that contributed to a 25% rise in follower growth and a 50% boost in engagement. PROFESSIONAL EXPERIENCE Crypto Journalist Cointribune (Paris, France) – Remote May 2025 - Present Manage the full lifecycle of crypto news articles from research and writing to editorial review and publication, ensuring consistent quality and accuracy. Coordinate with editors to maintain editorial standards, optimize content performance, and meet publication deadlines. Analyze market data, on-chain metrics, and macroeconomic trends to guide content direction and topic selection. Optimize published content for SEO to maximize reach and audience engagement across digital channels. Contribute detailed, insightful reporting that upholds Cointribune's credibility as a leading crypto publication. PROFESSIONAL EXPERIENCE Content writer and Editor Web3 Parrot – Remote August 2023 - May 2025 Developed and executed comprehensive content strategies for Web3 projects, resulting in a 65% improvement in content visibility and audience growth. Managed the production of 200+ pieces of content, including articles, blog posts, newsletters, and social media updates, driving a 40% increase in reader engagement. Led editorial quality assurance for 150+ articles, ensuring alignment with brand guidelines and editorial standards. Built content workflows for technical writing on Solidity, DeFi protocols, DAOs, NFTs, and metaverses. Coordinated with blockchain developers and subject matter experts to maintain technical accuracy and content depth. Produced 50+ articles, 40+ blog posts, and 60+ social media updates while managing newsletter campaigns to diversify content reach. Social Media Manager and Content Marketer February 2023 - March 2024 Free Recycle Limited Managed and optimized multi-platform social media strategy (Facebook, Instagram, LinkedIn), growing engagement by 40% and followers by 25%. Developed and executed data-driven content strategies for blockchain and Web3 projects, boosting engagement by 50%. Implemented content QA processes, achieving a 98% error-free publication rate across 100+ SEO-optimized pieces. Tracked performance metrics and adjusted strategies to continuously improve content reach and interaction rates. Drove a 45% increase in brand visibility through strategic content development and communityfocused messaging. Content Writing/content creation March 2021 - December 2022 Crecser Tech Space-Nigeria Produced 80+ optimized articles and blog posts on blockchain, NFTs, and cryptocurrency, increasing audience engagement by 50% and organic traffic by 35%. Managed newsletter and social media content calendars, delivering consistent, high-quality output across multiple channels. Collaborated with technical experts to ensure content accuracy and depth across emerging Web3 topics. Created user guides on complex Web3 concepts, contributing to a 30% growth in website traffic and retention. Published B2B and B2C content across fintech and technology verticals while maintaining a 98% quality rate. VOLUNTEER EXPERIENCE News Caster & Studio Manager — Great FM 94.7 Delivered live news bulletins with accuracy, clarity, and professionalism. Managed studio operations, including audio setup, sound checks, and program coordination. Assisted with content preparation, script editing, and scheduling to ensure seamless broadcast flow. Collaborated with on-air personalities and producers to maintain high-quality programming and audience engagement.