Ifeoluwa Aluko

IFEOLUWA ALUKO Lagos, Nigeria | - |-| LinkedIn PROFESSIONAL SUMMARY Results-driven digital marketer with expertise in social media, digital strategy, analytics and client relations. Proven track record of leveraging data for successful campaigns and increasing user engagement. A skilled communicator dedicated to exceeding client expectations. AREAS OF EXPERTISE ● Digital Marketing ● Brand Management ● Market Research & Analysis ● Client Relations ● Operations Management ● Customer Success Management ● Key Account Management ● Relationship Management ● Social Media Marketing ● Project Management WORK EXPERIENCE Key Partner Manager / User Operations Specialist Transsnet More, Beijing, China (Remote-Contract) - Social Networking Company ● ● ● ● ● March 2023 – July 2023 Conducted comprehensive analysis of user feedback, identifying actionable patterns that drove product improvements, resulting in a 15% increase in user engagement and a 2-point rise in app rating scores. Collaborated with Product Development and Engineering teams to streamline the resolution of technical issues, resulting in a 35% reduction in downtime and significant improvement in user experience. Developed and maintained relationships with key partners including payment solutions providers and digital agencies, increasing potential business opportunities. Managed the establishment and growth of strategic partnerships that expanded service offerings to 2 new geographic regions, South Africa and Ghana, increasing the user base by 120% within 3 months. Implemented a strategic plan for enhancing user experience, resulting in a 25% increase in user satisfaction ratings within a 5-month timeframe. Strategic Client Manager March 2021 – April 2023 iL&P, Lagos, Nigeria - Media Agency handling projects under Content | Marketing & Analytics | Design | Software. ● Led agency operations, overseeing project management, client services, and resource allocation to improve efficiency and enhance client satisfaction. ● Successfully managed project budgets, resource allocation, and vendor relationships, driving cost savings. ● Developed and maintained relationships with over 20 key partners, including vendors, distributors, and media agencies, resulting in increased collaborations and improved business outcomes. ● Chaired regular partner meetings, presented performance reviews, and proposed strategic recommendations, resulting in a 30% increase in business growth. ● Acted as a liaison between internal teams and partners, facilitating efficient communication, streamlining processes, and promoting a cohesive working environment. Key Accomplishments: ● Successfully managed a portfolio of 10 key accounts, consistently surpassing their project objectives and KPIs. ● Executed high-impact digital marketing campaigns for clients, resulting in a 40% surge in online sales and engagement along with an enhanced conversion rate. ● Implemented a client feedback system, resulting in an 85% client satisfaction rate and significantly contributing to a remarkable 75% client retention rate. Digital Strategist / Analyst November 2019 – April 2023 iL&P, Lagos, Nigeria - Media Agency handling projects under Content | Marketing & Analytics | Design | Software. ● ● ● Developed and implemented comprehensive digital marketing strategies that increased the web and social traffic of our clients by over 200%, which led to an increase in leads captured and online sales within the first six months of our engagement. Conducted thorough market research and analysis to identify key target markets and develop tailored marketing campaigns that increased customer engagement and conversion rates by over 50% Utilized analytics and tracking tools to monitor the performance of marketing initiatives and inform data-driven decisions to optimize results. Strategic Partner Operations Manager (Operations) March 2020 – April 2023 Code14 LABS, Lagos, Nigeria - a research and development company focused on scaling education's most critical components through technology inclusion. ● ● ● Developed and nurtured strategic partnerships, driving an 18% increase in revenue and contributing to overall company growth. Built and maintained strong relationships with key partners, resulting in increased revenue and positively impacting company growth. Demonstrated strong leadership skills and the ability to manage and motivate teams to achieve business goals effectively. Key Accomplishments: ● Successfully onboarded over 25 primary schools in Lagos and Abuja as strategic partners, enabling coding integration into their curricula. ● Managed and maintained a portfolio of these schools, ensuring excellent client retention and long-term satisfaction by overseeing operations and ensuring quality assurance. ● Led a team that organized coding workshops and training sessions for teachers, empowering them to seamlessly incorporate the company's coding software (Alpha Lab) into their lesson plans. ● Implemented a performance tracking system to measure student progress and engagement, resulting in a remarkable 70% increase in student participation and coding proficiency. ● Successfully gained support and approval from the Lagos State Government Ministry of Education to integrate coding into the state's curriculum, resulting in increased access to technology education for students. Customer Success Representative December 2018 – August 2019 Multichoice Nigeria, Lagos, Nigeria - Africa's leading entertainment company and Nigeria's pioneer pay TV service provider. ● ● ● Provided exceptional customer service to clients in the Pay TV industry. Maintained accurate and organized records of customer interactions and transactions. Successfully resolved over 500 customer issues and complaints over the phone, increasing customer satisfaction ratings. EDUCATION Bachelor Of Science (B.Sc.) Computer Science Lagos State University, Lagos, Nigeria. 2023 National Diploma (N.D.) Industrial Maintenance Engineering Yaba College of Technology, Lagos, Nigeria. 2018 SKILLS AND PROFICIENCIES Technologies: Facebook Analytics, Slack, PowerPoint, Google Workspace, Microsoft Office Suite, Crowdfire, BrandWatch, Union Metrics, Google Trends, Mention, Keyhole, MySQL Interpersonal Skills: Corporate Communication, Teamwork & Collaboration, Leadership, Time Management, Analytical Thinking, Conflict Resolution, Creative Thinking, Problem-solving CERTIFICATIONS ● ● Google Digital Skills for Africa - Google Public Relations: Media Crisis Communication - Udemy ● ● Principles of Marketing Strategy - Alison Learning Inbound Marketing Fundamentals - HubSpot Academy