Name: Liza Vysotska
CURRICULUM VITAE
Mobile phone: -
E-mail:-
Date of birth: 10 / 10 / 1985
LinkedIn: https://ua.linkedin.com/in/lizavysotskaya-
RECENT EXPERIENCE
April, 2013 –
August, 2016
PHILIPS UKRAINE LLC, Consumer Lifestyle Sector
Marketing Research Analyst → Category Manager, Trade Marke ng
dept.
Initiating & managing CatMan projects based on portfolio
strategy priorities and ROI to achieve category growth of the
retailer
Delivering strategic & tactical category advice to Philips strategic
retail partners, based on shoppers’ insights and retail analysis,
on a continuous basis, resulting in enhanced category
performance
May, 2009 –
March, 2013
Most notable projects:
- Comfy Kiev Alta-center – Beauty zone, Personal care
categories
- Foxtrot Kiev Dream-town – Beauty zone, Personal care
categories
- Antoshka Kiev Dream-town – Mother & Childcare
categories
AVON COSMETICS UKRAINE
Marketing analyst → Sales analyst → Sn Marketing Analyst, UA/GE
managing marketing quantitative & qualitative research projects
analysis of category & brand performance, KPIs
business-cases calculation for incentive programs, postevaluation
preparation of reports for business reviews
ad hoc reports to support everyday needs of the department
April, 2007 –
October, 2008
UMG – RESEARCH INTERNATIONAL
Quantitative research marketing analyst → deputy project manager.
Participated in nearly 30 research projects, mainly for FMCG clients,
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incl. research methodologies as ad materials testing, desk research,
CBC, U&A, landscapes, modeling and segmenting studies etc.
Achievement:
EDUCATION
2002 –2007:
June 2008
October 2014
June 2015
LANGUAGES
full cycle coordination of the quantitative research project –
- preparation and approval with client screeners, questionnaires,
research budget
- monitor and control of the fieldwork execution
- research results cross-check, data analysis and interpretation
- preparation of reports, summaries and primary conclusions
Landscape research for Nestle Ukraine was acclaimed by Nestle Global
to be the reference for further projects
INSTITUTE OF ADVERTISING
Faculty of advertising art, Marketing specialization
Master’s degree
Training ‘Structural equation modeling & attribute level modeling with
Amos’
Giselle, Specialist from Research International
Seminar “Category management”
ACNielsen Ukraine
Spacemen software training
ACNielsen Ukraine
Russian – fluent
Ukrainian – fluent
English – fluent
French – elementary level
COMPUTER LITERACY
PERSONAL SKILLS
Microsoft Office, Internet Explorer, Outlook
GFK, Nielsen software, Spacemen, InDesign
Good analytical skills, attention in detail, accuracy. Ability to set
priorities, goals and resources to achieve goals. High level of
responsibility and proactive approach.
Ability to work on multiple projects simultaneously and in a deadlineoriented environment. Team working skills, as well as ability to work
independently and require minimum supervision.
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