I am a highly adaptable and driven individual with a strong passion for business strategy, digital marketing, and content creation. With a background in English for Business and Professional Communication, I have honed my ability to craft compelling narratives, develop marketing strategies, and engage diverse audiences. My experience spans across various industries, including e-commerce, design consultancy, and international business, where I have contributed to brand storytelling, content marketing, and business development.
Throughout my career, I have worked on multiple projects that required a combination of analytical thinking, creativity, and collaboration. As a content creator at SHL Asia, I played a key role in producing digital content that highlighted architectural and landscape design projects, company milestones, and client testimonials. My responsibilities included scripting, filming, directing, and editing content for social media platforms such as TikTok, Instagram, and YouTube. This experience not only strengthened my content production skills but also deepened my understanding of brand positioning and audience engagement.
Beyond content creation, I have experience in digital marketing and business analysis. During my participation in the Kampus Merdeka independent study program, I led a project that involved migrating an e-learning platform using AWS services. I also developed marketing strategies for Kreasi Nusantara, focusing on social media growth, e-commerce expansion, and export opportunities. My ability to analyze consumer behavior, leverage SEO tools, and optimize digital campaigns has helped businesses enhance their online presence and reach broader markets.
I am particularly interested in working with startups and companies that prioritize innovation, sustainability, and global impact. I thrive in fast-paced environments where I can take on challenges, contribute ideas, and collaborate with diverse teams. My leadership experiences, including managing a team for a Telegram chatbot project and volunteering in cross-cultural collaboration programs, have equipped me with the skills to navigate complex projects and work effectively with different stakeholders.
As I look forward to my next opportunity, I am eager to apply my skills in a role that combines strategic thinking, creativity, and digital expertise. Whether it’s driving brand growth, optimizing marketing strategies, or crafting impactful content, I am committed to delivering results that contribute to business success.