Ida Sandes

I'm a Design Researcher and Strategist with a multidisciplinary background in UX Design, Journalism, and Culture Studies. I'm know for my critical thinking and turning information into actionable insights. I have a deep interest in understanding how technology shapes people, societies, and the spaces in between using curiosity, strategy and creativity as core drivers of my work.

My work blends UX Strategy and Research, Service Design, Digital Strategy, and Sociocultural Trends Analysis to connect real human needs with business goals and the planet needs.

At my core, I'm a storyteller and problem-solver. I approach challenges with adaptability, a collaborative mindset, and a practical can-do attitude, grounded in kindness and openness.