Ian Kiprop Rotich

• Academic Writing: Developed well-researched, structured academic papers, essays, and literature reviews for students and educational platforms across subjects such as humanities, social sciences, business, and health. Experienced in formatting to APA, MLA, Chicago, and Harvard styles, and familiar with citation management tools (Zotero, EndNote).
• Copywriting: Created high-converting copy for digital campaigns, including website landing pages, email sequences, Google/Facebook ads, and product descriptions for e-commerce and service-based businesses.
• Content Writing: Produced engaging, SEO-optimized blog posts, articles, and long-form content for blogs, niche websites, and small businesses. Focused on readability, audience engagement, and delivering value while meeting editorial calendars.
• Client Collaboration: Worked directly with clients, editors, and marketing teams to align content with brand voice, target audience, and business goals, often within tight deadlines.

Writing & Research

• Strong research skills using academic databases (Google Scholar, JSTOR), credible online sources, and SEO tools (Ahrefs, SEMrush basics).
• Ability to simplify complex topics for general audiences and adapt tone from formal/academic to casual/ persuasive.
• Expertise in plagiarism-free writing, proofreading, and editing.

Technical & Tools

• Proficient in Microsoft Word, Google Docs, Canva (for basic visuals), Grammarly, Hemingway App.
• Knowledge of basic HTML/CMS platforms (WordPress, Squarespace).
• Familiar with project management tools (Trello, Asana) and time-tracking software.

Soft Skills

• Excellent communication and responsiveness.
• Self-managed, meets deadlines consistently.
• Detail-oriented with a commitment to quality and client satisfaction.