Hyun Kim
Executive Producer at The Madbury Club-
Summary
Hyun Kim executes new ideas. In his 10+ years of work, he’s launched two marketing agencies (LTD+ and
Seed Gives Life), three magazines (Blaze, Inked and Vue) as well as revamp existing properties (Vibe and
MTV.com). Before DNST, he counted Mountain Dew,Capcom, Def Jam, etnies, Sony BMG, Estee Lauder,
Reebok, T-Mobile and more as clients.
DNST, his company's current and past work include Nike, Heineken, Samsung, ASICS, Bleacher Report,
NBA, TNT, Footaction, Timberland, Puma, Sprint, Native shoes, TDK, fashion brand Public School, Eddie
Huang's ("Fresh Off the Boat") restaurant Baohaus, Harlem Stage, and the SoHo event space 82Mercer. He has
provided commentary for and made appearances on CNN, MTV, HBO, BET, VH1, NPR, AP, L.A. Times and
more.
Born in Korea, raised in Ithaca, educated at Cornell, he currently lives in Chinatown, NYC.
Specialties: Content creation. Launching new products. Building teams. Trend spotting and reporting. Exploring
the wild online social world. Marketing.
Experience
Executive Producer at The Madbury Club
2010 - Present
The Madbury Club is a group of friends who make things for themselves and others. Films. Images.
Moments. Experiences. We try to make these things really well. Who is we, you ask? Together we are a
conglomerate of designers, writers, videographers, marketeers and forward thinking trail blazers who quite
often enjoy moving backwards.
Clients // Nike, ASICS, Footaction, Native Footwear, Sprint, Puma, Jameson, DKNY, Timberland, and more.
Chairman at DNST
August 2010 - Present
Marketing. Writing. Editing. Curating. Executing new ideas.
Footaction: executive production of creative and online content
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Nike: Copywriting for campaigns & press releases + trend reporting
The Madbury Club: creating content for Nike, Timberland, Native, Gourmet, Play Cloths
Heineken via MSL Group: PR strategy consulting, trend reporting and produce & conduct influencer focus
groups. Part of pitch team that won account.
Samsung: Conceptualize and edit custom lifestyle publication focusing on style, eco and design
TDK via Cornerstone Promotion: Produce 2-day photo shoot for new product campaign
XXL, The Source, Antenna, Complex.com: Conduct interviews, write profiles and essays
Sales at 82Mercer
March 2010 - March 2012 (2 years 1 month)
Sales for one of NYC's best and newest event spaces. Two 25,000 sq ft floors (basement and 2nd floor). Can
be divided. Clients include Google, Chanel, Food Network, Project Trade Show and more.
Marketing/PR at PUBLIC SCHOOL NYC
January 2010 - December 2010 (1 year)
Handle marketing and PR initiatives for premium men's clothing line from Sean John designers and the only
men's brand in CFDA's inaugural Incubator program.
Press: HypeBeast, Complex, The Fader, Freshness, Hearty Mag, Complex, High Snobiety
Events: sample sales, launch w/performance by Mickey Factz, contests via Twitter
Social Media: Manage brand's Facebook page and Twitter account
Consiglieri at Baohaus
May 2010 - November 2010 (7 months)
Worked as right-hand man to owner and chef Eddie Huang for all PR and marketing initiatives as well as
consult on various aspects of the restaurant operations including HR, payroll, ordering, permits and menu.
Strategized on future book and TV show ideas.
Introduced restaurant and chef to new audience of creatives and cultural influencers.
Events: Fashion's Night Out w/Opening Ceremony x Ace Hotel, Nike, Andrew Buckler private dinner,
Southern Foodways Alliance Symposium, NYC Wine and Food Festival
Partner
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September 2008 - July 2010 (1 year 11 months)
Executive Editor
March 2007 - July 2010 (3 years 5 months)
Editor-in-Chief
October 2008 - October 2009 (1 year 1 month)
Founding Partner
March 2004 - September 2008 (4 years 7 months)
Senior Editor, Style at MTV.com
February 2005 - March 2007 (2 years 2 months)
Lifestyle/Tech Editor at VIBE
April 2000 - February 2005 (4 years 11 months)
Content Director
February 2000 - August 2000 (7 months)
Staff Writer
August 1998 - February 2000 (1 year 7 months)
Education
Cornell University
BS, Communications, August 1995 - April 1998
Ithaca High School
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Hyun Kim
Executive Producer at The Madbury Club-
Contact Hyun on LinkedIn
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