HYOJIN KIM
Profile
Details
About 3 years Experienced of E commerce Brand awareness in global company .
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Active and Self-motivated E commerce marketer in online market & retail technology.
Employment History
E-commerce Coordinator, LVMH P&C Korea
MARCH 2019 — FEBRUARY 2020
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Skills
Excel , Word , Power point
Adobe Photoshop
• Operating Monthly E-retailers plan for promote New products and ensuring
multi- channel consistency and achieved over 7% every monthly target sales.
Google Analytics
• Managing and Planning monthly Fresh KR website plan within global schedule.
Google Adwords
• Leading brand web site renewal projects of KR Market.
https://www.fresh.com/kr/home
(e.g Translated new English contents, Localized previous contents,
QA all web site contents, set-up in staging site (demand ware))
• Planning and Executing SEM marketing (NAVER Search) within merchandising
& marketing strategies.
• Sourcing local GWP of each campaigns , Operated online exclusive item.
• Analyze monthly data sales for building next KPI,
Reporting promotion & monthly sales and new channel trend report.
SK-II E-commerce Specialist, P&G Korea
JANUARY 2018 — JUNE 2018
[Marketing]
• Planned quarterly new products of campaigns to build events & marketing
materials and achieved over 4% target sales, out of stock within month after
launched.
• Effectively Allocated GWP for e-commerce promotions & sample in each
counter and channel.
[E-commerce]
• Developed and Managed monthly Brand Own Site and E-commerce Contents
for effectively driving brand awareness and engagement to online channels.
(e-retailers , Duty free)
• Created monthly various new products & Campaigns contents (banner & Detail
page ) for targeting New Customers.
• Updated all e commerce contents in E-retailers and Approved by proper
stakeholders prior to going live.
• For improving local contents to multiple channel, localized English e-contents
which products released in KR market.(Keyword & SEM)
• Supports the E-Commerce in procuring, managing and executing business
strategies for e-commerce.
(Achieved the rate of new customers & visitors increased over 7%)
Languages
English
French
Korean
Links
Linkedln ProXle
MD Assistant , Ticket Monster
AUGUST 2016 — JANUARY 2018
[Women’s Apparel Department]
• Researched Competitive Social Commerce (Coupang &We make price )
and analyzed Previous event sales.
• Created contents (Banner & Detail page) of each seasonal events.
• Planned over 30 events and exhibitions (e.g Black Friday, Bargain Sales,
~-Mas.)
• Managed The planning of the season , Updated regularly new goods.
Education
Seoul Women UNIVERSITY, Seoul
FEBRUARY 2013 — AUGUST 2016
Bachelor of the French Language and Literature
Oversea experience, TOURS
JANUARY 2015 — MARCH 2016
Studied French over 1 years
Jan 2015 ' Aug 2015 l institute de Touraine
Sep 2015 ' Dec 2015 l unversite de Tours (C.U.E.F.E.E)
