Huzaifa Irfan

- Huzaifa Irfan - Marketing/Sales Manager Lahore, Pakistan Experienced Marketing/Sales manager with over 8 years of hands-on experience driving successful campaigns, increasing brand visibility, and achieving revenue growth. Strong expertise in brand development and team leadership. I am committed to delivering strategic results and exceeding targets. WORK EXPERIENCE Marketing Manager Hoomwork 01/2022 - 09/2023, Lahore, Pakistan Hoomwork is a SAAS/IT company that aims to connect homeowners with vendors/suppliers for their home maintenance and improvement service needs Achievements/Tasks Developed and implemented comprehensive marketing/branding strategies to launch/grow the Hoomwork E-commerce platform. Developed and lead the execution of online advertising campaigns across various channels (sponsored posts, social media, etc.) to generate leads and enhance brand image. Analyzed the performance of marketing campaigns using social media analytics as well as Google Analytics for Hoomwork website. linkedin.com/in/huzaifairfanofficial SKILLS Strategic Planning Relationship Building Market Research Brand Management Digital Marketing Project Management ORGANIZATIONS ACCA Supervised the creation of engaging social media/website content e.g., blogs, posts, ad copy, etc. for Hoomwork website in coordination with the content writer. HONORS & AWARDS Conducted market research and trend analysis to identify Hoomwork target audiences and their needs and tailored marketing messages according to that audience. Honda Atlas Cars Pak Ltd. Coordinated with my team to ensure Brand consistency in all marketing campaigns across multiple platforms. Prepared regular reports and presentations for senior management, highlighting key performance metrics, campaign results, and actionable recommendations for continuous improvement. Assistant Marketing Manager Honda Atlas Cars Pak Ltd. 04/2018 - 12/2021, Lahore, Pakistan Honda Atlas Cars Pak Ltd is an automobile manufacturing company established in 1992 in Pakistan with the aim of providing excellent value for money products to its customers New Honda Circle (NHC) Participated and presented in New Honda Circle – NHC yearly event (suggested improvements in Honda cars invoicing system) LANGUAGES English Urdu SUPPORTED CAUSES Human Rights Achievements/Tasks Assisted in developing and executing integrated marketing campaigns by liaising with creative agencies to promote automobile models. Collaborated with media representatives to promote a positive image of the Honda brand across all media channels. Coordinated with digital agencies to effectively implement digital marketing initiatives, and manage social media platforms (Facebook, Insta, Twitter, YouTube etc.). Contributed to the management of strategic partnerships with dealerships and automotive influencers, enhancing brand recognition. Assisted in ensuring consistent messaging and brand guidelines across all marketing materials. Poverty Alleviation Animal Welfare INTERESTS Fitness Enthusiast Photography Successfully handled Honda Cars brand activation activities (Auto shows, Mall Displays, Golf/Polo Tournaments sponsorships/displays, Car unit’s milestone achievement ceremonies, etc.). Monitored marketing material production and development, including brochures, flyers newsletters, hoardings, calendars, and giveaways, etc. Assisted the marketing team in preparing the annual marketing budget and reviewed and updated it on a quarterly basis. Efficiently and effectively organized New Model Launch events (e.g., HRV, Civic, City, BRV, etc.). Organized various PR events (e.g., Honda Safety Seminars for corporate clients, Road Safety conferences, joint promotions with banks, Dealership Gala, BR-V Caravan, and New Year Media dinners). Regional Sales In-Charge Honda Atlas Cars Pak Ltd. 09/2015 - 03/2018, Lahore, Pakistan Achievements/Tasks Achieved assigned Sales and New order targets/KPIs through the dealership sales team, by implementing effective sales strategies. Managed timely delivery of customer vehicles at the dealerships, by coordinating with internal departments. Managed and monitored the activities and performance of Sales Reps through regular follow-ups and visits to the dealerships. Trained and motivated the sales team in the assigned region to achieve sales targets. Prepared monthly/quarterly sales reports and presented them to senior management. Followed up with dealership staff for customer queries and complaints and resolved them on a timely basis. CERTIFICATES Fundamentals of Digital Marketing (Google) 06/2020 Social Media Marketing Mastery (Udemy) 08/2020 EDUCATION Master of Business Administration (MBA) Lahore School of Economics 09/2013 - 07/2015, Lahore, Pakistan Courses Major in Marketing Bachelor of Science (BSc. Hons.) Oxford Brookes University 03/2010 - 03/2013, Courses Applied Accounting Oxford, England