Huong Do

HUONG DO Cell: - Email:--Address: S3, Sky Oasis, Ecopark, Van Giang, Hung Yen EDUCATION Master of International Trade and Development The University of Adelaide, South Australia, Australia Australia Scholarships granted by Australian Government 2016 - 2017 Bachelor of Arts in English specialized in Science and Technology Hanoi University of Science and Technology, Hanoi, Vietnam 2005 - 2010 Global Leadership Training Three-month-scholarship granted by ActionAid International Denmark and Vietnam 2010 HIGHLIGHTS • • • • • • • • • • • Over 10 years of diverse experiences both in public and private sectors, specializing in International Trade, (International) Business Development and Brand Management Strong Leadership skills, with experiences in start-ups and leading teams to achieve strategic business priorities. 5-year experiences in WTO issues and international trade policies, providing a solid foundation to achieve strategic business priorities. Exceptional interpersonal skills and adaptability, proven through successful works in multicultural contexts and diverse team settings. Demonstrated ability to multitask and deliver with quality and under pressure, ensuring projects are completed on time and to a high standard. Resourceful and self-driven, characterized by a proactive approach and a strong “cando” attitude. Proficient in both teamwork and independent work, able to effectively collaborate with others or take sole responsibility for tasks. Proven skills in project management and planning, ensuring thorough organization and execution of projects from inception to completion. Analytical problem solving and result -oriented skills, capable of evaluating situations and making stratefic decisions to achieve desired outcomes. Experiences in branding and event marketing, with a strategic communications mindset and the ability to lead branding campaigns and events. Creative thinker and innovator, always seeking new and better ways to enhance brand positioning and equity. PROFESSIONAL EXPERIENCES Head of Southern Representative Office Business Development April 2022 – January 2024 NBC/GS1 Vietnam – Directorate for Standards, Metrology and Quality (STAMEQ), Ministry of Science and Technology (MOST) Key duties: Ø Brand Strategy Development: o Identifying new business opportunities and partnerships to promote the use of GS1 standards and solutions, enhancing brand awareness and positioning. o Developing and providing training programmes and consultancy on numbering and barcodes, traceability guidlines in compliance with the global standards. Ø Event Marketing and Execution: o Managing and implementing international cooperation activities (in the field of numbering and barcodes, coordinating with GS1 Global) to strengthen brand reputation. o Leading the implementation of projects on numbering, barcodes, and traceability management in different provinces, ensuring flawless execution of brand activation activities. o Developed successful training programs for both government authorities and enterprises on numbering, barcodes, and traceability, enhancing brand equity and awareness. Ø Stakeholder Collaboration: o Contact points for business activities with GS1 Global in different sectors (Healthcare, Retail & Marketplaces) and providing for support Vietnamese enterprises in imports/exports. o Established strategic partnerships, such as with the Ho Chi Minh Department of Science & Technology, to promote numbering, barcodes, and traceability. Ø Project Management o Developed and implemented pilot projects for traceability systems, such as the traceability system for “Com chay” products in Ninh Binh. o Supported and liaised in the implementation of GS1 Standards and Unique Device Identification (UDI) in the healthcare sector, collaborating with the Ministry of Health and GS1 Global (GS1 USA). Achievements: • Formed a strategic partnership with the Ho Chi Minh Department of Science & Technology to promote numbering, barcodes, and traceability. • Successfully developed and delivered training programs for government authorities and enterprises, enhancing knowledge and compliance with global standards. • Successful development and implementation of a pilot project for a traceability system in Ninh Binh, improving product traceability and brand trust, completed at the beginning of 2024. • Facilitated the adoption of GS1 Standards and UDI in the healthcare sector, ensuring compliance and collaboration with the Ministry of Health and GS1 Global. Shareholder/ Brand Management & Strategic Advisor I.HOUSE Architecture & Construction JSC. Feb 2018 - Present Key duties: Ø Brand Strategy Development: o Developed and executed business plans with a focus on high-end customers who prefer eco-minimalism architectural design, promoting a lifestyle closely connected with nature and inner-peace. o Strategized business development and brand positioning to enhance brand equity and reputation in the market. o Managed and executed marketing and sales strategies to drive brand awareness and customer engagement. Ø Digital Marketing and SEO: o Implemented SEO strategies to achieve top natural rankings on Google for targeted keywords, enhancing online visibility and brand recognition. o Ensured the brand's presence in renowned architectural magazines and websites such as Archdaily, Archilovers, and Archello, kienviet, etc… Ø Stakeholder Collaboration: o Managed strategic relationships with stakeholders, ensuring alignment with I.HOUSE’s vision and objectives. o Represented the company's spirit and vision to external audiences, maintaining a consistent and compelling brand image. Achievements: • Successfully positioned I.HOUSE as a leading expert in Eco-Minimalism Architecture, achieving top natural SEO rankings on Google for the keyword "kien truc toi gian xanh" (Eco-Minimalism Architecture) and “toi gian xanh” (Eco-Minimalism). • Elevated I.HOUSE’s brand by winning international awards in architecture, solidifying its reputation in the industry. • Secured visibility in world-famous architectural magazines, significantly boosting the brand’s global presence. • Fostered strong relationships with SMEs networks and enterprise associations both nationally and internationally, enhancing brand partnerships and collaborations. Governmental Official cum Project Leader May 2012 – November 2015 VIETNAM WTO/TBT OFFICE – Directorate for Standards, Metrology and Quality (STAMEQ), Ministry of Science and Technology (MOST) Key duties: Ø Stakeholder Coordination: o Coordinating and cooperating with 9 Ministries in Vietnam TBT Network to handle TBT trade concerns o Fulfill Vietnam obligation under WTO/TBT Agreement to facilitate trade and avoid unnecessary barriers to trade o Providing support for ongoing FTAs Negotiations including Trans-Pacific Partnership (TPP) Agreement (now CPTPP), EV FTA, RCEP, … Ø FTAs Negotionation o In charge of negotiating TBT Chapter in TPP Agreement, main Negotiator in 4 Rounds of Negotiation in Singapore, Mexico, Peru and Malaysia, ensuring effective representation of National interests Ø Training and Capacity Building o Involving in the management of National Project approved by PM in Decision No. 682/QD-Ttg dated 10th May 2011 o Providing training and capacity building for TBT Networks, relevant authorities, TBT points at provincial level o In charge of TBT monthly Gazette publication Achievements: • One of pioneer members of International Economic Integration Board of STAMEQ • Recognized as the youngest Negotiator in Government Negotiating Delegation for TBT Chapter in TPP Agreement, main Negotiator in 4 Rounds of Negotiation in Singapore, Mexico, Peru and Malaysia. • Successfully establish and complete of National Project “Enhancing the effectiveness of propagation and dissemination of TBT’s role and impacts on production, trade and consumption” in 2014 valued 3.2 billion dong Youth Program Facilitator Action Aid International Vietnam (AAV) Oct 2010 – Apr 2012 Key duties: • Form a Youth network in Vietnam which can get youth nationally and internationally together to end Hunger and Poverty • Develop and review activities plans for Youth groups and partners to ensure that they are in line with priorities of Youth Program • Job coaching, capacity building to Youth network members • Facilitating youth engagement in AAV’s Development Area and theme’s initiatives, linking urban and rural youth together Achievements: • Scholarship holder for three-month-course named Global Leadership Training • Successful developing national strategy for “Youth to Change” network in Vietnam (a new approach of working with Youth), making “working with youth” initiatives to become Youth Program – one of priorities in AAC.