Hugo Landry-Hamel

Hugo Landry-Hamel-http://www.hugohamel.com https://www.linkedin.com/in/hugolh/en I am a growth marketer with a product management and technical background (UX design and Web development). I also have strong knowledge in conversion optimization, acquisition and onboarding, user experience and interaction design. Client and campaign results • Generated 16K app downloaded at 3.29$/install in 2 weeks (Industry average: 4.12$/install) . • Generated 3x more downloads in 2 days, with 40% less spent, than a AI/Machine Learning solution, for Facebook Ads, did in 2 weeks. • Acquired, in 1 month, nearly 60 leads with a good lead acquisition rate of 26% and a conversion rate of 18%, with a budget of $ 2,500. • Increased click-through rate by 8% and reduce bounce rate by 11% in 1 month. • Generated more than twice the sales of what has been invested in advertising. • Increased market coverage by 24% in a few months to cover 79% or more depending on the target market. • Increased the visibility of a website by 83% to increase it visits by 60%. • Acquired, in 1 month, 129 calling leads and 12,000 clicks with an average cost of $ 0.40. Experiences Freelancer 02 / 2012 - Today Growth Engineer (Digital Marketer, Growth Marketer & Web Developer), Product Manager & UX Designer For more information, visit: https://www.linkedin.com/in/hugolh/en Yellow Pages 07 / 2017 - 01 / 2018 Growth Hacker • • • • • • Users acquisition and retention Design active user growth strategies Setting up experiments and A/B tests optimization Push notification and email marketing strategy definition and performance follow up Stickiness components injection in the product features Paid (Facebook Ads, Google Adwords & Snapchat Ads) acquisition campaigns management with a six-figure quarterly ad spend Inbe 01 / 2017 - 05 / 2017 Web Marketing & Software Product Manager • • • • • • Strategic recommendations for the development of the SaaS platform Developing web marketing strategies to acquire leads Develop and analyze ad campaigns (AdWords, Facebook and LinkedIn) Develop landing pages for marketing campaigns Optimizing the onboarding process and visitor conversion (CRO) Search engine optimization (SEO) Solo Communications 02 / 2016 - 12 / 2016 Digital performance analyst • • • • Creating, monitoring, designing reports and strategic analysis of advertising, social and digital campaigns (AdWords) Creating, monitoring and strategic analysis of websites performance Performance analysis and tools integration to measure performance and dashboard creation Improving processes, strategies and implementation of marketing plan Unik Média 09 / 2014 - 02 / 2016 Project Manager & Web Strategist • • • • • • • • Develop web and marketing strategies and advertising campaigns Conversion rate optimization (CRO) and search engine optimization (SEO) Designing wireframes (UX / UI) for landing pages Develop and find tools to improve performance and methods Coordinate simultaneously the development and the implementation of several projects Manage the design and the development team Establish objectives, plan daily tasks and supervising work progression Find anomalies and prepare quality assurance (QA) reports (Cross-browser (IE8 and more), iOS & Android) Analyze user experience and performance of websites Régie de l'assurance maladie du Québec 10 / 2012 - 08 / 2014 Web Developer For more information, visit: https://www.linkedin.com/in/hugolh/en Leonard - Design et génie Web 03 / 2014 - 06 / 2014 Web Strategist • • • • • • Conduct analysis of products, concepts, projects, companies, competitors, websites, web and mobile applications, content, search engines, social media and blogs Make recommendations related to my analysis Develop strategies and web marketing and advertising campaigns Optimize converting visitors (CRO) and search engine optimization (SEO) Develop wireframes (UX / UI) for landing pages Develop and find tools to improve performance and methods Ordimédia Plus 03 / 2010 - 05 / 2012 Marketing Director & Virtual Telephony Project Manager For more information, visit: https://www.linkedin.com/in/hugolh/en Web1stLine (08 / 2007 - 09 / 2008) & Jersko (01 / 2009 - 2012) Owner of a computer company and a design company For more information, visit: https://www.linkedin.com/in/hugolh/en Certifications Google AdWords (Google Partners) 04 / 2014 - 10 / 2017 Google Google Analytics (Google Partners) 01 / 2016 - 08 / 2017 Google Inbound Certification 12 / 2015 - 01 / 2017 HubSpot Education Université Laval 2015 - 2017 B.A., Digital marketing Custom bachelor allowing the development of skills from various programs: Marketing, Communication, Consumer science and Graphic design. Cégep de Ste-Foy 2011 - 2014 DEC, Web Design & Development Specialization subject : Conversion optimization (CRO: Conversion Rate Optimization)