Htar Myat Sandy

HTAR MYAT SANDY-| - | https://www.linkedin.com/in/htar-myat-sandy/ EXECUTIVE SUMMARY Experienced and energetic Performance Marketing Executive with extensive experience building, maintaining, optimizing, running, and reporting successful zero-to-one digital marketing processes for performance-focused clients in the retails, e-commerce and agriculture industries. As a tenacious executive with strong numerical analytical skills, I seek to maximize opportunities by conducting market research to leverage digital users’ insight and market needs, increase conversion rates and drive business results for all the brands under my umbrella. WORK EXPERIENCE Performance Marketing Executive nexlabs, Yangon | July 2020 - Present • • • • • • • Regularly measured ROIs, KPIs, cost per results, results and optimized digital campaign performance using Facebook Business Manager & Google Adwords and report on results against key business metric. Conduct researches and analyse data to identify and define audiences. Allocated budgets on different types of advertisements depending on campaign objectives, durations and achievable estimated results (KPIs) using monthly content calendar. Responsible for implementing and executing digital marketing/E-commerce strategies for local market. Developed A/B Testing opportunities for better outcomes. Prepared monthly invoices. Prepared pre/post-campaign reports with insightful results for the clients. Part-Time Marketing Intern Carrara Cafe, Singapore | July - Sept 2019 • • Collaborated with bloggers and organized food tasting events. Managed Social Media Platforms such as Facebook and Instagram pages. Developed content calendar. Student Writer SIM’s Brand, Marketing & Recruitment Division, Singapore | Mar - July 2019 • Conducted research on any given topics. • • Successfully produced articles and blogs for the institution on a daily basis. Developed organizational and communication skills from liaising with internal/external stakeholders for content in articles. KEY SKILLS • • • • • • • • Facebook Business/Ads Manager Facebook Insights Google Adwords/Google Analytics Campaign creations/Ad Optimization Analytical Skills/Data Driven SEO/SEM Microsoft Suite Strategic Thinking Client Servicing Canva / I-movie ACHIEVEMENTS • • • Increased page likes (fans/followers) by 45% within 6 months. Drove 54.72% Engagement rate within 4 months. 26% monthly increase in Conversion Rate achieved for an E-commerce Site by conceptualizing effective campaign management strategies. AWARDS • Facebook Certified Digital Marketing Associate | Aug 2020 • Certificate of UOB Student Council |- • Badminton Open Tournament Awards (Second) |Oct 2014 ACADEMIC HISTORY University of Birmingham, SIM • Bachelor of Business Management with Communications (2nd Upper-Class Honours) Singapore Institute of Management (SIM) • Diploma in Management Studies Pride International School Myanmar (PISM) (IGCSE) • 2 Cambridge IGCSE