Hritwika Das

HRITWIKA DAS -|- | Barasat, Kolkata https://www.linkedin.com/in/hritwika-das-634b62269 D I G I T A L M A R K E T E R CAREER OBJECTIVE Results-driven Digital Marketing professional with hands-on experience in SEO, Meta Ads, and social media marketing. Proven ability to increase organic traffic and engagement through data-driven strategies and content optimization. Seeking a full-time role to contribute to brand growth through performance marketing and analytics EDUCATION BBA In Digital Marketing CGPA - 9.5 BRAINWARE UNIVERSITY 2026 Senior Secondary School CBSE - 75.4% BETHANY SCHOOL 2023 Secondary School CBSE - 82% BETHANY SCHOOL 2021 PROFESSIONAL EXPERIENCE SEO Intern | BAOIAM INNOVATIONS AUG 2024 - MAY 2025 Increased organic search traffic by 30% through keyword optimization Resolved technical SEO issues, improving website speed by 30% Created high-quality backlinks, boosting domain authority Analyzed data using Google Analytics, refining SEO strategy Marketing Intern | Unschool (Ed-Tech) OCT 2023 - JAN 2024 Managed social media platforms, increasing engagement by 25% Assisted in online campaigns, resulting in a 15% increase in course enrollments Conducted market research to optimize lead generation strategies Freelance Digital Campaign | Beauty Salon OCT 2024 - DEC 2024 Designed ad creatives in Canva aligned with the salon's brand tone Strategically implemented campaigns through Meta Ads Manager to target the ideal audience Achieved a 30% increase in social media engagement, boosting online visibility Contributed to a 15% rise in client bookings, driving growth and customer acquisition TECHNICAL SKILLS SEO (On-Page, Off-Page, Technical SEO), Google Ads & Meta Ads (PPC Campaigns), Social Media Marketing & Content Strategy, Web Analytics (Google Analytics, SEMrush, Ahrefs), Website Optimization (Wix, WordPress), Canva & Content Writing EXTRACURRICULARS Organized a business event featuring the CEO of Wow! Momo, engaging an audience of 500+ attendees (AUG 2024) Awarded the LG Scholarship for academic excellence and leadership; selected among top 5 students from a pool of 5,000+ peers District-level winner in High Jump and Kho-Kho competitions CERTIFICATIONS & COURSES Digital Marketing by Coursera (SEP 2023) Search Engine Optimisation by Coursera (JAN 2024) Social Media Marketing by Coursera (MAR 2025) IBM Business Analyst Professional by Coursera (APR 2025)