Hristina Ruseva

HRISTINA RUSEVA Sales & Marketing Professional Sofia, Bulgaria-- PROFESSIONAL   PROFILE    EXPERIENCE Junior digital marketing ninja with deep knowledge of social marketing, Google Analytics and SEO optimization A higly motivated sales & marketing professional Able to work in a very dynamic international atmosphere, coordinate cross-funtional projects and improve business practices Able to identify strategies to reduce costs and increase revenue, deliver on time and exceed expectations Demonstrate a proactive attitude, willingness to acquire new knowledge and a collaborative, supportive approach Xerox - Sofia, Bulgaria Channel Marketing Executive      11.2017- current Participate in the fulfillment of marketing campaigns Collaborate with national business admins and channel managers to meet quarterly targets Supervise different websites regarding active campaigns Collaborate with channel managers regarding execution of marketing incentive programs Prepares marketing reports connected as well as analysis regarding sales Kaliman Karibe Ltd- Sofia, Bulgaria Sales & Marketing Coordinator       Provide marketing support to sales campaigns by analyzing market trends and customers’ preferences Work alongside with Sale Supervisors to develop highly competitive channel of sales via implementation of new sale program which lead to increase of numeric distribution Plan and organize promotional activities to support the penetration of new products Collaborate with Key Accounts on Bulgarian market to introduce new products and strategies as a result of which sales increase with 20% annual base Prepares marketing reports for the shareholders by collecting, analyzing, and summarizing sales data. Work in close collaboration with plan & logistic department to execute campaign regarding the change in Tobacco Products Directive which lead to reduction of costs Inditex – Sofia, Bulgaria /maternity leave coverage/ Deputy Manager       01.2015 – 10.2017 05.2014 - 11.2014 Exceed store operational requirements by motivating and assigning employees; following up on work results Organize promo season as a result of which sales doubled Manage store team results by coaching, counseling and disciplining employees Lead and appraise job results which decrease staff turnover Maintain the stability and reputation of the store by complying with legal requirements Work alongside with brand ambassador to ensures availability of merchandise British American Tobacco – Sofia, Bulgaria Trade Marketing Assistant      12.2012 - 05.2014 Tracing the market and the government regulations by building a healthy relationship with BAT partners Support the management of annual budget and track the regularity of payments to clients Collaborated with other administrative team members, human resources and the finance department on special projects and events. Served as a professional representative of the CEO to executive clients, investors and board members. Design and create marketing collateral for sales meetings, trade shows and company executives EDUCATION UNIVERSITY OF NATIONAL AND WORLD ECONOMY – SOFIA Bachelor of Economics /-/ SOFIA UNIVERSITY “ST. KLIMENT OHRIDSKI”– SOFIA Master of Business Administration /-/ SKILLS ORGANIZATIONAL: Analytical thinking, Team player, Sales Management, Key Client Retention, Customer Service, Internal Communication Management LANGUAGES: Fluent in English; Intermediate fluency of spoken Russian PROGRAMS: SAP, Navision, Qlick view, Sales Force, Impartner, Excel, Power-point COURSES: Digital Marketing at SoftUni, Classes of marketing and brand management; marketing of the public sector