HOWARD JACKSON
(423)- |-| Los Angeles, CA | LinkedIn
Summary: Digital marketing strategist, SEO specialist, and copywriter with 8+ years of experience helping brands, nonprofits, and
entertainment clients craft compelling content and campaigns. I blend data-driven strategy with creative storytelling to drive
engagement, awareness, and growth.
RELEVANT EXPERIENCE
Freelance Digital Marketing Strategist & Copywriter | Los Angeles, CA | Nov 2021 – Present
• Consult businesses to improve their online presence including user experience (UX), social media, SEO, and B2B/B2C messaging.
• Perform keyword research using Google Trends and SEO platforms to identify real-time trending searches, keywords, and topics.
• Write high-level branded copy with extreme attention to detail across all platforms including web, socials, and communications.
• Provide website and social media audits with suggested best practices then apply solutions and monitor KPI’s and performance.
Marketing Specialist – Netflix is a Joke Fest, Live Nation | Beverly Hills, CA | Nov 2023 – May 2024
• Pitched, managed, and oversaw the execution of marketing strategies to promote 500+ events and comedy shows across 12 days.
• Acted as a liaison between Live Nation, Netflix, artists, influencers, and venues, ensuring execution of promotional campaigns.
• Project managed over 4,000 digital and print creative assets, facilitating their distribution to venues, artists, and third-party vendors.
• Collaborated with in-house design and media teams and outside creative agencies to ensure creative assets were delivered on time.
Project Coordinator, NBCUniversal | Universal City, CA | Nov 2022 – Nov 2023
• Developed detailed project plans and schedules to manage workflow between different departments.
• Fostered relationships with third party vendors and internal departments to meet client expectations efficiently.
Digital Content Marketing Specialist - Direct to Consumer (D2C), Cox Communications | Remote | Mar 2021 – Nov 2021
Managed online consumer promotional campaigns for premium channel networks including HBO Max, Showtime, Starz, EPIX, and
Cinemax. Orchestrated marketing campaigns for major events, enhancing brand visibility and engagement. Worked with brands to
promote entertainment content including sporting events, film releases, and episodic television series.
• Wrote SEO-specific content to attract organic site traffic, which increased by 15% and sales for premium channel orders by 10%.
• Managed online promotional campaigns for premium channel networks, driving online orders for bundle packages.
• Coordinated creative assets and materials from internal designers and external agencies for effective digital advertising campaigns.
Digital Content Marketing Specialist, Atlanta Conv. & Visitors Bureau (Discover Atlanta) | Atlanta, GA | Jul 2016 – Aug 2020
Managed and wrote digital content for Discover Atlanta’s website, email, social media platforms, and mobile app. Managed a busy
content calendar, scheduled and deployed brand messaging across the company’s owned digital channels and third-party marketing
campaigns. Served as the point of contact between clients and executives. Assisted with project management, content strategy, and
SEO keyword research. Promoted large-scale events including concerts, music festivals, comedy festivals, and Super Bowl LIII.
• Increased organic site traffic by 20% by optimizing content and writing original SEO-focused blog posts, and event coverage.
• Spearheaded special campaigns surrounding local events and organized activations, which grew email subscribers by 23%.
• Drove consumer engagement and brand activation by creating promotional videos surrounding local events and activities that ran
across Discover Atlanta’s social media channels.
Marketing Coordinator, Vacation Express by Sunwing Airlines | Atlanta, GA |Apr 2014 – Jul 2016
Executed $2 million+ marketing plans and advertising tactics for over 20 international hotel brands and tourism clients. Project
managed and scheduled the execution and approval of creative for outdoor, radio, social media, digital advertising, and email. Tracked
budgets, billing and payments, and other financial transactions.
• Analyzed campaign metrics and ROI; recommended optimizations and budget shifts to channels delivering a higher ROI.
• Initiated a Preferred Partner of the Month package, which incentivized partners to offer consumer sales, which resulted in an
increase to incremental bookings by 22%.
• Performed audits for email marketing by analyzing metrics and project work flow; proposed solutions according to best practices,
which significantly improved company messaging and increased email open rates by 17%.
News Reporter, The George-Anne Student Newspaper | Statesboro, GA |Sep 2011 – Jun 2012
• Wrote award-winning coverage and over 50 articles that appeared in the bi-weekly print newspaper and online news website.
• Discussed assignments and story content at weekly meetings with the news team and editors.
EDUCATION
Bachelor of Science (BS), Public Relations, Georgia Southern University | Statesboro, GA | May 2013
