Houda Berrada Taşdan
Marketing/ Digital Marketing Manager
Experience
Exective
Board
Member:
Marketing,
I&T
Istanbul&I – Istanbul - Turkey
01/2019 – Present
-
Improve I&I technology-focused projects and support volunteerism better through
innovation
Design and oversee all aspects of digital marketing initiatives including marketing
database, email, and display advertising campaigns.
Prepare accurate reports on marketing campaign’s overall performance.
Support the creation of data analytics to help understand I&I activities, attendance,
and target communities better
Collaborate with TechSoup, tech giants in Turkey and the region for support,
sponsorship and project development. Organize meetings with them.
Act as Istanbul&I’s representative for Techfugees NGO.
Oversee the sustainable engineering hub team and organize a monthly tech-focused
program, in coordination with the Programming team
Info:
Location
Kağıthane, Istanbul Turkey
Contact
Phone:-
Email:-https://www.linkedin.com/in/ho
uda-berrada-tasdan-a/
Digital
Marketing
Specialist:
MENA,
Balkan
and
CIS
regions
DeFacto - Istanbul - Turkey
12/2017 – 12/2018
-
Develop and manage marketing plan and editorial calendar
Design digital media campaigns aligned with business goals
Establish performance metrics for all digital marketing initiatives
Collaborating with internal partners to manage multiple accounts
Manage agencies to ensure any outsourced work is consistent
Marketing
Manager
Savola Group - Casablanca - Morocco
02/2015 – 03/ 2017
-
Define and implement marketing plan to meet company targets
Close monitoring of the marketing initiatives through strategic KPI’s
Size any new market opportunities
Manage overall media relations for SAVOLA Morocco business
Ensure project follow up for all initiative at high standards and quality
Manage the trade marketing budgets by brand
Lead competitive survey and new initiative update to follow new initiatives on the
trade
Elaborate and implement action plans to improve performance indicators of each
Sales region.
Research
Executive
Nielsen Company - Casablanca - Morocco
Top Skills:
Market Analysis
Digital Marketing
Consumer Behavior
Market Research
Languages:
Arabic: Native or Bilingual
French: Native or Bilingual
English: Full Professional
proficiency
Turkish: Professional working
proficiency
Certifications:
-
-
03/2011 – 09/2013
-
Managing complex crossborder projects through the entire lifecycle for FMCG’s.
Industry research: Automotives, Real Estate, Retail, Wholesale, Beverage, Tobacco
& other consumer products.
Data collection, analysis and formulating solution for clients.
-
-
Education
Digital Marketing · (2013 - 2014)
Oxford College of Marketing –London - UK
Master's degree, strategic marketing · (2009 - 2010)
University of Toulouse - Toulouse - France
Business Management · (2005 - 2009)
ESG Master 1 – Casablanca - Morocco
-
-
Driving performance with
Retail Audit Analysis
(Nielsen)
Consumer & Producer
behavior (Coursera –
University of Illinois)
Macroeconomic Variables
and Markets (Coursera –
University of Illinois)
Policies, Institutions and
Macroeconomic
performance (Coursera –
University of Illinois)
Exploring and producing
Data for business Decision
making (Coursera –
University of Illinois)
Markets & Allocations
(Coursera – University of
Illinois)
