Hope Alcocer
165 W. Superior Street
Unit 304
Chicago, IL-
Innovative Creative Digital Media Expert
8+ years’ success leading creativity and innovation within the fashion, music, and lifestyle industries.
Best-selling author. Female Advocate. Award winning entrepreneur and digital strategist.
Entrepreneurial professional with a talent for marketing, along with demonstrated abilities in succeeding within
the fields of fashion, music, and women’s lifestyle-based clientele. Expertise in proficiently delivering a quality
blend of technical and design skills within high profile companies. Expert communicator, with the innovative
ability to ensure client satisfaction and facilitate creative solutions while executing operational support. Strong,
interpersonal abilities to cultivate long term relationships and collaborate with key stakeholders to achieve
goals. Highly motivated with demonstrated professionalism and keen attention to detail, with the diverse
experience in providing efficient marketing solutions within a variety of services.
Highlights of Expertise
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Creative Design/Research
Public Relations
Event Planning/Organization
Project Management
Industry Networking
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Advertising Campaigns
Management and Marketing
Strategic Planning
Trend Analysis
Technology/Communications
Career Experience
6/8 Records, New York, New York (August 2017-April 2018)
PROMOTIONS & MARKETING COORDINATOR
Part Time. 6/8 is an all-female record label and music management company . A label run by women, for
women. Oversee all promotions and marketing efforts for both the label itself and the artists that are signed to
the label.
Build and maintain fan bases and databases
• Instruct artists on how to manage and engage their social media networks
• Develop and manage the label and artists’ online presence through social media & new media outlets
such as Facebook, Instagram, Twitter, YouTube, and Spotify.
• Implement social media rollout strategies for all artist’s single and album releases.
• Pitch releases to curated playlists
• Pitch releases to music/media blogs and applicable communities online and offline
• Curate content
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• Maintain and update various websites as needed
• Provide branding direction for artists and their teams
Xamin, Inc., Chicago, IL
CREATIVE AMBASSADOR (March 2016 to April 2018)
Serve within a remote position, independently responsible for promoting growth strategy development
opportunities, maximizing strategic initiatives within planning and implementation of corporate marketing
communications. Direct and secure client relationships, managing the design of public relations marketing
materials in coordination with multiple levels of the organization. Target the necessary actions required to
develop a successful company brand and public relations program to increase awareness throughout advertising
and campaigns.
Conceptualize and initiate strategic marketing and public relations activities in alignment with corporate
goals and objectives.
Introduce strategic and tactical marketing plans to facilitate internal and external communications,
conducting marketing research and analysis to secure new business development.
Coordinate, streamline, and facilitate the release of all digital and print marketing materials to the
public.
Utilize marketing research in monitoring trends to analyze and improve brand awareness, providing
continuous reports of status updates to senior management.
Develop both short term and long term budgets each year designed to facilitate support for innovative
public relations programs in alignment with company goals and objectives.
Manage creative organizational strategies, implementing new methods based upon market needs to
successful train new employees on upholding company initiatives throughout their work.
Additionally, I served as the Executive Assistant to our President, conducting his scheduling, organization
and planning travel, meetings and appointments.
Webster Hall & The Syndicate [Independent Contractor], New York, NY
MUSIC MARKETING REPRESENATIVE /BRAND AMBASSADOR (2015 to 2017)
Music, Album, and Artist Promotion throughout Manhattan, Brooklyn, and New Jersey for various venues,
artists, and labels. Raising awareness for upcoming shows and events through online, in-print, and social media
promotions.
Ralph Lauren, New York, NY
COMMUNICATIONS LEAD (2015 to 2016)
Managed all aspects of company communications, providing full oversight during the corporate transition to a
digital platform, drafting written direction to ensure successful completion.
Executed effective communications throughout project timelines, streamlining workflow to improve
productivity, ensuring timely completion.
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Korrect Music at The Orchard [Sony], New York, NY
MARKETING MANAGER/KORRECT ROYALTY SOFTWARE (2014 to 2015)
Provided full leadership and oversight in facilitating improved strategic marketing activities for the company,
driving increased public relations and ensuring brand awareness with the public.
Served to manage all media assets, providing innovative solutions to ensure creative and successful
marketing campaigns.
Led the initiative to redesign the company brand and increase media awareness throughout website,
email. and printed advertising campaigns.
Managed all aspects of planning, tracking, and analysis in executing direction for all corporate events.
Virtual Assistant, USA, Remote Position / Ad Hoc
MARKETING COMMUNICATIONS LEAD (2013 to 2017)
Led marketing research and analysis within multiple projects assessing client needs to ensure full marketing and
advertising support within all public relations.
Maximized strategic marketing opportunities for a wide base of clientele throughout various industries,
analyzing needs and executing successfully marketing campaigns.
Led a project workforce, supporting all administrative tasks to deliver social media marketing and drive
successful business development.
Coordinated communications with the President of the company, administering client intake calls and
ensuring smooth onboarding processes.
Additional Experience
Coffee with the Bride Wedding Planning -) ▪ Self Employed, Remote Based.
Marketing Manager/Remote Position (2013) ▪ Migrate or Starve Records LLC, Los Angeles, CA
Entrepreneurship
Wonder Woman Media (formerly known as Hope Alcocer Media), 2010- Present, Remote
CEO & FOUNDER (2010 to Present)
Responsible for creating and effectively managing marketing and advertising for a diverse range of clientele,
providing successful and efficient services within writing, public relations, event planning, research, and
marketing management activities.
Coordinated multiple social media campaigns, driving online and print marketing in service to multiple
clients, and companies, facilitated successful revenue and profits.
Developed blog writing, ghost writing, and academic writing projects for clients providing innovative
skills and knowledge to meet expectations.
Facilitated creative event planning, promoting a variety of events including weddings, and additional
venues.
Khloe Magazine, Grand Rapids, MI
FOUNDER & EDITOR IN CHIEF (2011 to 2014)
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Launched and managed publications focused to creatively impact women around the world. Served to achieve
long-term clientele with both domestic and international customers, advertising throughout the world.
Successfully drove direct and channel marketing efforts leading to the effective launch of an online
magazine advertised both online and in print.
Supervised teams, developing innovative publications and driving marketing capabilities to reach a wide
audience throughout 13 countries.
Achieved company goals through successful readership with women within multiple schools,
universities, and cities.
Education & Credentials
Bachelor of Science in Psychology
Grand Valley State University, Allendale, MI (2010)
Certificate: Wedding Planning and Design
Penn Foster Career School (2012)
Certificate of Accreditation
United Press Association -)
Hootsuite
Social Media University (2012)
Volunteer Activities
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New York Cares, March 2015-Present
Women in Music
Six Degrees Ambassador
Affiliations
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Women in Music, New York, NY
Cat Call Women’s Empowerment Organization
Six Degrees Society
Ellevate Women’s Network
