Honourable Ayaruja

Honourable Ayaruja HA Product & Growth Specialist - Experienced product and growth Specialist with a track record in SaaS, Web3 and LinkedIn agency work. Proficient in agile methodology, software development lifecycle, and Portfolio data-driven strategies. Passionate about delivering results through a combination TECHNICAL SKILLS of creativity and analytical expertise in the Crypto industry Asana Agile Methodology Airtable Microsoft Office Java Script MySQL Server Google Ads Flutter HTML & CSS Figma A/B testing Python WordPress Data Analysis Google Analytics Adobe creative cloud Blockchain & Web3 SEO Amplitude Sales Nav CMS HootSuite Video Editing Google Suite Wix Product Growth Outreach Jira CRM Google Tag Manager Marketo Paid search, Paid socia Social Media Marketing HubSpot Google Ads Jan 2023 - Present Backlink Manager, Remote Prospected and reached out to a minimum of 30 companies weekly through LinkedIn and Apollo, resulting in a 30% increase in response rates. Customized cold outbound sequences using scripts, and innovated new ones achieving 15% higher conversion rates. EXPERIENCE Assisted programmatic SEO and content marketing tasks, improving online visibility. Result: 25% website traffic increase within 3 months Product Marketing & Growth Specialist Jun 2022 - Dec 2022 Userpilot, CA/Remote Contributed to the marketing campaigns during Q3 and Q4 for the promotion of new feature releases; as a result, 46% of clients upgraded to the new release. Built and customised cold outbound sequences and reached out to prospects from 5 Companies each week. Use data from the feedback funnel to provide scalable solutions for b2b enterprise customers. Collaborated with product managers to gain an in-depth understanding of customer needs, delivering successful features. Helped the Demand Generation Specialist with the promotion of 4 webinars and acquisition magnets relevant to the product. Built specialized onboarding flows for 10 SaaS companies and recommended methods for improving product adoption during their roadmaps Demand Genreation Intern Mar 2022 - Jun 2022 Userpilot, Remote Developed concise, engaging content to support campaign interaction points, including an email and LinkedIn campaign, as well as A/B testing strategies. Created and implemented email outreach campaigns that resulted in an average open rate of more than 28% Monitored and evaluated campaign performance with extensive tracking across key KPIs, Userpilot page traffic, lead objectives, and other marketing metrics, and provided recommendations for optimization and growth. Conducted market research to identify key people to reach out to and developed customised content for the leads. EXPERIENCE Growth Marketing Aug 2022 - Sep 2022 Zebra Growth, Remote Executed a performance analysis for a client using Google ads and Google analytics, and after completion, sent recommendations on how to improve their CTR, CPC and manage thor cost-per-lead Served as a supervisor for the UX research project, during which I interviewed 13 participants and compiled a database report of my findings. Assisted in the integration of several tech stack platforms for a client's website using google tag manager. Aided in the creation of social media briefs, landing page briefs, and growth stages briefs for 3 clients Project assistant/website developer May 2021 - Aug 2022 IT Careers NY (https://www.itcareersny.com/), Remote Developed project roadmaps and positioning strategies for herbalfamers.com in collaboration with the product owner. Built 2 websites using SquareSpace and WordPress, as well as managed content on Facebook, Instagram, Twitter, and YouTube. As well as made mockups for each product. Using agile methodology, collaborated closely with scrum masters, business analysts, and QAs to offer rapid time-to- EDUCATION market and optimal resources. University of Benin B.Eng in Computer Engineering OTHER SKILLS 2016 Prospecting, Problem-Solving, Team management, Organization skills, writing skills and communication skills, Digital campaigns, Product Marketing, Microsoft Excel, competitive analysis, communication, leadership, Datadriven, Product management, SQL query, ability to work in a fast-paced startup, Creativity, and Attention to Detail. VOLUNTEERING 1. First Aid Volunteer - Nigerian Red Cross Society, University of Benin detachment (2017 – Present) 2. Communication/Operations Volunteer – KomunIKON (2021 – Present) Coordinated the team's bi-annual virtual meetup, sent out invitations and reminder emails, and organised the event agenda. Each week, I managed the organization's application database by adding new and removing old computer data (Ikons) CERTIFICATIONS 1. Product Marketing Scholar (In review) 2. KCNA (in review)