Holly Rose Daggar

Curriculum Vitae Holly Rose Daggar BDes | M.A. - | - Richardstraße 63, 12055 Rixdorf, Berlin 5+ years experience with a focus on high-level marketing strategy, crowdfunding campaigns, community and brand development. ____________________________________________________________________ EDUCATION 2015 | Master of Arts ESMOD Berlin Marketing for Sustainable Fashion 2013 | Bachelor of Design Auckland University of Technology Fashion Design 2009 | Associates Degree South Seas Film & Television School Editing for Film ____________________________________________________________________ EXPERIENCE​_​_ 2017 (March. - Present.) Head of Brand Marketing | C ​ itizen’s Mark GmbH | Developed mission-driven brand voice in collaboration with Founder/CEO (Women’s Empowerment and Sustainable/Ethical Production) | Implemented 1 year product roadmap which led to 76% growth in email marketing list, 200% growth in Customer Acquisition Rate, 300% growth in Customer Conversion Rate, and lowered Cost Per Lead Acquisition to $6 | Developed and deployed a brand revamp congruent with brand mission and target customer | Re-designed brand visual language and expression across all channels | Designed, launched, and oversaw digital marketing strategy and creative assets | Successful $40k Kickstarter campaign | Conducted qualitative and quantitative research on the ‘Citizen’s Mark woman’ | Managed team meetings & tier 1 hiring 2017 (Feb.) - 2017 (March.) Marketing Lead | ​Citizen’s Mark GmbH | Extensive Email drip architecture design to foster customer retention and satisfaction | Website management (Shopify) | Content creation for social media: written/visual | Graphic design & copy writing for digital web advertising | Engaging with email marketing list | Pitched/Designed/Managed lifestyle content blog consistent with target market interests | Liaised with material suppliers & producers 2016 (Aug. - Nov.) Content Editor | ​Buying Show GmbH | Brand-congruent visual strategy for Instagram/Facebook/Twitter/Linkedin | Blog SEO content and optomization | Weekly newsletter content creation and scheduling | Conceptualised, scripted, shot, and edited video content for digital marketing 2016 (Jan. - Jul.) Social Media Strategist | G ​ lobal2030 | Conceptualised, deployed, and managed schedule for informative and timely social media content as related to paper output | Managed intern teams content updates | Copy edited for English papers 2014 (Nov.) – 2015 (Oct.) Research Partnership | A ​ EG/Electrolux | ‘Care More’ Initiative | Contributed postgraduate research findings to the ‘Care More’ initiative | Provided visual design input for PR campaigns | Held inter-office incubator sessions around the concept of garment care 2014 (Jan. – Aug.) Imports Administrator | P ​ umpkin Patch KidsWear | Managed company communication with Chinese/Indian vendor partners | Receipt reconciliation | Shipping and Product data input and analysis | SOP Development in partnership with Department Head 2012 (Jan.) – 2013 (Nov.) Programme Manager | ​Auckland University of Technology | Pasífika Dept. | Programme Logistics, Event Organization, Student Support, Faculty/Administrative Support, Accounts Management 2010 (Aug.) – 2011 (Dec.) Studio Photographer ​| PixiFoto Family Portraits | Studio Photography, Photo Editing, Accounting 2009 (Jan.) – 2011 (Dec.) Founder | ​RoseCorsetry | Crowd-sourced initial funding round of $10k | Managed inbound/outbound payments, material sourcing, and production | Designed and managed brand voice and digital advertising (community digital platforms, social media) ____________________________________________________________________ SKILLS | CMS: S ​ hopify/Wordpress/Blogger | DIGITAL MARKETING: ​Active Campaign/MailChimp/Adroll/EZRT/Privy/TypeForm/ FriendBuy/SurveyMonkey/Zapier/ZenDesk/SalesForce/Klayvio | VISUAL: ​Adobe Creative Suite/Gimpshop/AVID | SOCIAL: H ​ ootSuite/Buffer/Later/Facebook Business | ANALYTICS: ​GoogleAnalytics/Monsterinsights/ Facebook Business | PRODUCT: ​Development/Material sourcing | COPY: ​Lifestyle/SEO/Website/E-Newsletter/ Digital advertising optimization | MISC: H ​ TML5/Liquid/Microsoft Office Suite