Holden Van Houtan

-| - | https://www.linkedin.com/in/holden-vanhoutan/ Holden VanHoutan Digital Marketing Manager EXPERIENCE SKILLS Local Marketing, Inc. Senior Project Manager Atlanta, GA JULY 2018 - PRESENT Content Digital Marketing ● Design and execute strategies for 31 clients, driving $3.6M in annual revenue. Content Strategy ● Manage a digital marketing budget of $1.5M annually. Email Campaigns ● Lead digital strategy and execution for clients across Facebook Ads, Paid Search, SEO, Geofencing, Lead Generation targeted email blasts, and YouTube Pre-Roll. Adobe Illustrator ● Upsell clients as the primary account manager. Present performance analytics to clients across channels, creating and sharing reports in Google Data Studio. Product Launches ● Managed ~$1.5M in Google Ads annual spend, leading to 153,562 clicks and 99.8MM impressions ● Controlled ~$131K in Facebook ads annual spend, generating over 330K landing Page Views, 101 leads (at $22.50/lead) and 14.9M impressions. ● Led development of a custom, no-subscriptions website platform for automotive business owners. Technical SEO Facebook Ads Google Ads / Paid Search Partnered with software engineering vendor to deliver MVP. ● Devised a way to automate Facebook Ad creation using Python scripts. ● Leveraged Simpli.fi geofencing technology to serve targeted mobile ads to customers once they arrive, generating 32MM impressions, 55K clicks and 14K actions. ● Project manage websites on behalf of clients, A/B testing CTAs and making content updates. Delegate work to Digital Marketing Specialists and liaise with vendors, ensuring delivery on time and on budget. ● Define SEO strategy, author SEO content, update metadata tags. Geofencing Analytics Google Data Studio Software Project Management Trello, JIRA ● Led new hire trainings on Facebook Ads, Google Ads, and marketing strategy. Teamwork.com ● Provide marketing analytics reporting to enable field team to sell new clients. Hootsuite ● Promoted two times in two years. Bernstein & Company Marketing Coordinator Canva Athens, GA OCTOBER 2017 - JULY 2018 CMS - HubSpot, MailChimp, Constant Contact ● Marketed over 180 homes in the- year from initial listing to final sales. Client Service ● Coordinated vendors required to list a home for sale. Aggregated content from marketers, builders, Account Management photographers, showing agents and stagers. Athens Heart Center Digital Marketing Manager Sales Support Athens, GA MARCH 2017 - SEPTEMBER 2017 ● Designed, created, and managed digital campaigns, including website, PPC advertisements and social media. ● Hired, trained, and onboarded new employees in marketing and administration. VanHoutan Consultant Group Marketing Director & Founder Reporting EDUCATION Google Analytics Certified AdWords Certified Atlanta, GA MARCH 2017 - SEPTEMBER 2017 ● Developed websites on Squarespace, Wix and WordPress depending on client needs. INTERESTS East African History, Counterinsurgency, Fiction, Luxury Men’s Footwear, Data Analytics Fordham University - New York, NY BA, Political Science 2016