Work Summary
Hitesh
Mehta
DIGITAL MARKETING
ASSISTANT MANAGER DIGITAL MARKETING
SilverPush | October 2021 - Present
Observed and documented business processes and procedures to determine
areas of improvement in department efficiency.
Creating plans and putting them into action to ensure that the clients'
production is optimal.
Managing & coordinating a team of four marketing professionals.
Proactively participating in the onboarding process of multiple publishers for
a new upcoming SSP by Silverpush.
SENIOR DIGITAL MARKETING STRATEGIST
SilverPush | October 2020 - September 2021
Personal Profile
Digital marketing strategist with over
three years of experience and proven
track record of conceptualising and
aggressively implementing digital
marketing initiatives spanning SEM,
Email Marketing, Social Media etc. to
drive brand visibility, revenue and
growth.
Skills
Digital Marketing Strategy
Google Marketing Platform
Google Tag Manager
Search Engine Marketing
Social Media Marketing
CRM
Microsoft Office
Photoshop & Video Making
Certifications
Digital Marketing Certification
Google Ads - Search & Shopping
Google Analytics Individual
Qualification (IQ)
Facebook Blueprints
Lead Generation - Udemy
Contact Details
-
New Delhi, India-LinkedIn: @hiteshmehta12
Introduced new platforms like Criteo, Taboola, Snapchat and DV360 to the
clients.
Successfully grew traffic by over 140% by introducing channels like
Criteo & Taboola. This further resulted in increased revenue from retargeting
campaigns by 100%.
Led brainstorming sessions with the client for upcoming campaigns.
Audited ad accounts of new potential clients and shared the plan of
action with them.
Implemented various marketing tags on Google Tag Manager.
Did the root cause analysis of any real-time situation.
Created e-mail marketing buckets to generate more revenue by rightly
targeting the converting users. This grew the revenue by 45%.
Introduced marketing automation tools like WebEngage and
SimilarWeb.
Created social media strategy that grew Instagram followers by 110% in
3 months.
Created marketing pitch decks and presented those to potential clients.
Helped the junior resources learn and experiment with various marketing
strategies.
Identified trends, industry insights to allocate and optimise fund spends.
DIGITAL MARKETING STRATEGIST
SilverPush | November 2018 - September 2020
Day-to-day activities included execution, reporting and optimisation of
campaigns across Google & Facebook.
Launched and managed campaigns for e-commerce brands across different
domains like home decor, clothing and footwear.
Executed campaigns that consistently gave the ROAS of over 5.
Overcame real-time challenges by learning new skills required to execute a
specific task.
Scaled up campaign spends by over 200% while maintaining the ROAS.
Launched BIRKENSTOCK India and NewU by Dabur singlehandedly across
Facebook and Google.
Interacted with key stakeholders both internal and external.
Education
COLLEGE OF VOCATIONAL STUDIES, DELHI UNIVERSITY
Bachelor's degree, Small and Medium Enterprises
Studied about the management in small and medium enterprises
The objective of this course is to prepare future entrepreneurs with skills &
knowledge.
Scored an aggregate CGPA of 7.3
Awards
SUPER-EMPLOYEE
SilverPush
September 2019 & October 2021
