Hisham Asif

Hisham Bin Asif DIRECT RESPONSE COPY WRITER Abbottabad, Khyber Pakhtunkhwa Mobile --https://www.linkedin.com/in/hisham-asif-b0612a239/ SUMMARY A passionate and results-driven Copywriter with a strong foundation in market research and a unique background in Electrical Power Engineering. Leveraging a deep understanding of consumer behavior, market trends, and technical expertise, I craft compelling copy that drives engagement and converts prospects into loyal customers. With a proven ability to blend analytical thinking with creative writing, I bring a fresh perspective to every project, ensuring content that resonates with the target audience and achieves business goals. Proficient in English, and Urdu, I excel in delivering clear, persuasive communication across diverse markets. EDUCATION AND PROFESSIONAL DEVELOPMENT Bachelor of Engineering (BE Degree) 2017 to 2021 COMSATS University Islamabad, Abbottabad Campus Electrical Power Engineering EXPERIENCE ProType Copywriting Copywriter February 2024 - Present As a Freelance Copywriter, I specialize in crafting compelling, persuasive, and high-converting content that drives sales and maximizes ROI for business. My expertise spans a variety of sales-focused content, including:        Direct Response Email Copywriting: Designing targeted email campaigns that capture attention, engage readers, and drive conversions. Sales Pages & Landing Pages: Crafting persuasive, conversion-optimized sales pages and landing pages that engage visitors and turn them into paying customers. Sales Funnels: Designing and writing cohesive, multi-step sales funnels that guide prospects through the buying journey, increasing conversion rates and customer retention. Social Media Ads: Writing attention-grabbing, performance-driven social media ads that boost engagement, generate leads, and drive sales. Video Sales Letters (VSLs): Developing compelling video scripts that connect emotionally with audiences and drive them to take action. Content Strategy: Developing and implementing strategies to ensure content aligns with business goals and resonates with the target audience. Brand Messaging: Creating clear, persuasive messaging that enhances brand identity and communicates value propositions effectively. Insights Driven Research Research analyst November 2023 - June 2024     Performed Desk Research for various projects complete understanding of different projects to prepare a screener for the clients to assist with sourcing for the project as per requirements. Communicated detailed explanation for the project requirements to my US clients for consultation sessions to take place, as well as planning and scheduling the consultation engagements that best suited the client. Performed as the acting team lead and took charge to lead the team on many occasions. Effectively worked on many different projects simultaneously for maximum optimization and time saving and, meeting the deadlines of the clients as well as the targets set by the company. PROJECTS & PORTFOLIO Direct Response Email Copy Writing Below are examples of high converting copy I have crafted for various clients, designed to increase sales, drive conversions, and engage audiences. These samples include high-converting sales pages, landing pages, social media ads, VSLs (video sales letters), and direct response email sequences, showcasing my ability to create persuasive & results driven content across multiple platforms.  Link: https://drive.google.com/drive/folders/1vtquzXsJGfDwduUWQ4s0Xzw-S1LFiSr8?usp=sharing SKILLS       WPS Office Suite Microsoft Office Suite Web page copy-writing Data Analysis Market research Content Creation      Promotional emails Sales and marketing Communication skills Presentation skills Email campaign management      Business development Teamwork Critical thinking Innovative/Efficient Leadership