Hirosh Mulky

Hirosh Mulky

$17/hr
14 year of experience across customer service, marketing & tech
Reply rate:
100.0%
Availability:
Hourly ($/hour)
Age:
41 years old
Location:
Mumbai, Maharashtra, India
Experience:
14 years
HIROSH MULKY Professional Summary To formulate marketing strategies with a global view and local relevance. I see myself managing a global marketing portfolio of a large diversified brand. Goal-oriented individual with a pleasant personality and a tenacity that knows no restrictions. A multitasking individual considered highly ambitious, willing to meet or exceed expectation. Work History BI Worldwide – Account Director – Channel & Employee Loyal West Region – 05/2019 – Till date. Leading the branch in the capacity of Client Servicing head, managing & monitoring daily operation, PnL and Strategy across 9 account for Channel Loyalty programs. Skills • Specialize in Event – Ranging from Product Launch to Corporate, Activation & Exhibitions. • Extensive experience in Marketing Communication & Strategy across ATL, BTL, Channel Loyalty, CRM & Digital • A clear focus on Pnl accountability & growth. • Thought leadership & people management skills. In the limited span of 4 months lead pitches for 6 channel & consumer programs with a conversion of 4 program currently in technology platform development stage. TLGI – LEO BURNETT - Director- Events and Activation Mumbai, Maharashtra 10/2012 – 04/2019 • EVENTS /ACTIVATION/ BTL International Market – Planning go-to-market strategy with targeted brand solutions across formats of Launch Events, Branding & Digital for entire HP Lubricants product portfolio in Bhutan, Bangladesh, Nepal & Myanmar. Bandhan Activation – Responsible for creating an activation module to connect the Mechanic & Retailer with the brand HP Lubricants utilizing the big data approach. 5KG FTL Launch Event – Developed communication module for Appu 5KG FTL via simultaneous multi-city Launch using Web Streaming along with digital marketing & sales strategy. Retail Outlet Branding – Streamlined the branding initiative for HP Lubricant product portfolio utilizing the existing assets Petrol Pump of HPCL across the country. PMUY – Leading multi-platform event execution of Pradhan Mantri Ujjwala Yojana (Govt Of India Initiative for LPG Distribution across the Achievements country) • Revived the Consumer Marketing Vibrant Gujarat - Gift City - Gujrat government initiative to provide a Vertical (Activation & Events) & self-sustaining eco system to upcoming business. registered a growth of 73% Budgeting & Project planning Implementation of marketing & communication plan of various stake holders Technology Integration • ATL HP Racer TVC – Develop creative strategy to revamp the product • Introduced disruptive marketing methods - RoadsThatHonk to strengthen the brand equity • Initiated a new revenue module by imagery, appealing to the youth, the result a TVC with Ranveer Singh for revamping the loyalty program for channel partner & grew the same by HP Racer 2-Wheeler Engine Oil. 56% #RoadsThatHonk – 1st of its kind Product innovation & associating it with the brand HP Lubricants as Road Safety Initiative which won Cannes Silver for Innovation – 2017 • Reduced operating cost by streamlining operations across (ATL/BTL) Cannes Link: https://goo.gl/1HAjtL Brand Equity: https://goo.gl/9hc85i • DIGITAL CRM App Program – Responsible for creative strategy, development of App (IOS/Android), incorporate the mechanics base in next phase of existing CRM Program. Retail CRM Program – Responsibilities included managing program communication, process improvements, enhance website effectiveness & fulfillment of program. • BUSINESS PITCH – Part of the pitch team Responsibilities included develop creative strategy, Pnl & team alignment. Brands Managed/ Projects Executed: Axis Bank – Splash – Talent based marketing initiative (2013 & 2014) Gulf Oil Expo – Gulf Oil Stall at Auto Product Launch Events, Activation & Branding for various other brands Education B.Com – Yashwantrao Chawhan University HSC (Science) – M.D.College, Mumbai – Batch 2000-01 SSC – Dr. S. Radhakrishnan Vidyalaya, Mumbai - Batch 1998-99 – Aquaguard, HDFC Life, McDonalds, Godrej GSS, Nutrela, Wipro Sweet n Healthy, Holiday IQ.com & Club Mahindra. HUNGAMA DIGITAL ENTERTAINMENT - Manager Operations 12/2011 - 10/2012 • Responsible for the end-to-end solution for event/promo marketing project, preparing & finalization of budgets, resources management along with team of Asst. • Manager & 5 Executives Projects Handled:. • AR based activation - MoviesNow & Mahindra Rise. • Media Integrated activation - Castrol across 9 cities. • Exhibitions - Tata Tea, Tata Nano & Intel. • MTO & Mall promotions - Tupper Ware, Lifebuoy, Britannia - Treat & AEX. • SCP - Lifebuoy, Britannia - Treat, ITC Sun feast Yippee. POSM - Qualcomm & GPI, ArtistAloud.com Hobbies • Riding around the world on my bike • Outdoor Activities • Underwater Diving LIGHT HOUSE ENTERTAINMENT (I) PVT. LTD - Sr. Manager 03/2009 - 11/2011 • Responsible for the overall growth and productivity of the division, having to monitor both the business and operational aspects with a team of 1 Operations Manager, 12 Executives. HUTCHISON 3 GLOBAL SERVICES PVT LTD 01/2004 - 02/2008 • During the term of 4 years with HUTCHISON 3 Global Services Pvt. • Ltd I have served under the below mentioned roles from a Customer Service Advisor to Team Coach (Asst. Team Manager. Team Leader 01/2007 - 02/2008 • Handling a team off 22 advisors in sales environment for providing contract renewals to customers requesting for pro-active renewals whilst maintaining profitability. Team Coach & OJT Coordinator 06/2007 - 10/2007 • Part of the 5-member team of OJT Specialists, which was part of the core set up team. • Functioning as OJT Coordinator is to maintain and provide an organized platform for NHT (New Heir Trainees) with a team of 9 SME's. On Job Training Team Coach Mumbai 01/2006 - 06/2007 • On being promoted at Team Coach on 1.10.06 my key functions included handling 3 SMEs, responsibility for OJT Batches and MIS of OJT like capacity planning and quality data.
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