HIROSH MULKY
Professional Summary
To formulate marketing strategies with a global view and local relevance. I
see myself managing a global marketing portfolio of a large diversified
brand. Goal-oriented individual with a pleasant personality and a tenacity
that knows no restrictions. A multitasking individual considered highly
ambitious, willing to meet or exceed expectation.
Work History
BI Worldwide – Account Director – Channel & Employee Loyal
West Region – 05/2019 – Till date.
Leading the branch in the capacity of Client Servicing head, managing &
monitoring daily operation, PnL and Strategy across 9 account for Channel
Loyalty programs.
Skills
• Specialize in Event – Ranging from Product
Launch to Corporate, Activation &
Exhibitions.
• Extensive experience in Marketing
Communication & Strategy across ATL,
BTL, Channel Loyalty, CRM & Digital
• A clear focus on Pnl accountability &
growth.
• Thought leadership & people management
skills.
In the limited span of 4 months lead pitches for 6 channel & consumer
programs with a conversion of 4 program currently in technology platform
development stage.
TLGI – LEO BURNETT - Director- Events and Activation
Mumbai, Maharashtra
10/2012 – 04/2019
• EVENTS /ACTIVATION/ BTL
International Market – Planning go-to-market strategy with targeted
brand solutions across formats of Launch Events, Branding & Digital for
entire HP Lubricants product portfolio in Bhutan, Bangladesh, Nepal &
Myanmar.
Bandhan Activation – Responsible for creating an activation module to
connect the Mechanic & Retailer with the brand HP Lubricants utilizing
the big data approach.
5KG FTL Launch Event – Developed communication module for Appu
5KG FTL via simultaneous multi-city Launch using Web Streaming along
with digital marketing & sales strategy.
Retail Outlet Branding – Streamlined the branding initiative for HP
Lubricant product portfolio utilizing the existing assets Petrol Pump of
HPCL across the country.
PMUY – Leading multi-platform event execution of Pradhan Mantri
Ujjwala Yojana (Govt Of India Initiative for LPG Distribution across the
Achievements
country)
• Revived the Consumer Marketing
Vibrant Gujarat - Gift City - Gujrat government initiative to provide a
Vertical (Activation & Events) &
self-sustaining eco system to upcoming business.
registered a growth of 73%
Budgeting & Project planning Implementation of marketing &
communication plan of various stake holders
Technology Integration
• ATL
HP Racer TVC – Develop creative strategy to revamp the product
• Introduced disruptive marketing
methods - RoadsThatHonk to
strengthen the brand equity
• Initiated a new revenue module by
imagery, appealing to the youth, the result a TVC with Ranveer Singh for
revamping the loyalty program for
channel partner & grew the same by
HP Racer 2-Wheeler Engine Oil.
56%
#RoadsThatHonk – 1st of its kind Product innovation & associating it
with the brand HP Lubricants as Road Safety Initiative which won Cannes
Silver for Innovation – 2017
• Reduced operating cost by streamlining
operations across (ATL/BTL)
Cannes Link: https://goo.gl/1HAjtL
Brand Equity: https://goo.gl/9hc85i
• DIGITAL
CRM App Program – Responsible for creative strategy, development of
App (IOS/Android), incorporate the mechanics base in next phase of
existing CRM Program.
Retail CRM Program – Responsibilities included managing program
communication, process improvements, enhance website effectiveness &
fulfillment of program.
• BUSINESS PITCH – Part of the pitch team
Responsibilities included develop creative strategy, Pnl & team alignment.
Brands Managed/ Projects Executed:
Axis Bank – Splash – Talent based marketing initiative (2013 & 2014)
Gulf Oil Expo – Gulf Oil Stall at Auto
Product Launch Events, Activation & Branding for various other brands
Education
B.Com – Yashwantrao Chawhan
University
HSC (Science) – M.D.College, Mumbai –
Batch 2000-01
SSC – Dr. S. Radhakrishnan Vidyalaya,
Mumbai - Batch 1998-99
– Aquaguard, HDFC Life, McDonalds, Godrej GSS, Nutrela, Wipro Sweet n Healthy, Holiday IQ.com & Club Mahindra.
HUNGAMA DIGITAL ENTERTAINMENT - Manager Operations
12/2011 - 10/2012
• Responsible for the end-to-end solution for event/promo marketing
project, preparing & finalization of budgets, resources management
along with team of Asst.
• Manager & 5 Executives Projects Handled:.
• AR based activation - MoviesNow & Mahindra Rise.
• Media Integrated activation - Castrol across 9 cities.
• Exhibitions - Tata Tea, Tata Nano & Intel.
• MTO & Mall promotions - Tupper Ware, Lifebuoy, Britannia - Treat &
AEX.
• SCP - Lifebuoy, Britannia - Treat, ITC Sun feast Yippee.
POSM - Qualcomm & GPI, ArtistAloud.com
Hobbies
• Riding around the world on my bike
• Outdoor Activities
• Underwater Diving
LIGHT HOUSE ENTERTAINMENT (I) PVT. LTD - Sr. Manager
03/2009 - 11/2011
• Responsible for the overall growth and productivity of the division,
having to monitor both the business and operational aspects with a
team of 1 Operations Manager, 12 Executives.
HUTCHISON 3 GLOBAL SERVICES PVT LTD
01/2004 - 02/2008
• During the term of 4 years with HUTCHISON 3 Global Services Pvt.
• Ltd I have served under the below mentioned roles from a Customer
Service Advisor to Team Coach (Asst.
Team Manager. Team Leader
01/2007 - 02/2008
•
Handling a team off 22 advisors in sales environment for providing
contract renewals to customers requesting for pro-active renewals whilst
maintaining profitability.
Team Coach & OJT Coordinator
06/2007 - 10/2007
•
Part of the 5-member team of OJT Specialists, which was part of the core
set up team.
•
Functioning as OJT Coordinator is to maintain and provide an
organized platform for NHT (New Heir Trainees) with a team of 9 SME's.
On Job Training Team Coach
Mumbai
01/2006 - 06/2007
•
On being promoted at Team Coach on 1.10.06 my key functions
included handling 3 SMEs, responsibility for OJT Batches and MIS of OJT like
capacity planning and quality data.