Hina Arooj
PROFILE
CONTACT
Address
Qualified Marketing Executive with 4 years of experience in Digital marketing. Proven
successful at digital marketing and working closely with clients to closely manage
marketing projects and realize profitable outcomes. Expert in strategizing company
growth and monitoring new business technologies and markets closely. Skilled leader
and project manager.
Cb 5889 Jabeen Lane Caltex
Road Newlalazar Rawalpindi
EXPERIENCE
Phone
2019-Present
Sectem Technologies \ Islamabad
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Web-https://www.linkedin.com/i
n/hina-arooj-744a09161/
EDUCATION
2022
MASTER OF SCIENCE
Ripha International University Islamabad
2018
BACHELOR IN SCIENCE
Comsats Institute is information
technology Islamabad
PRO.SKILLS
Team Management
MARKETING EXECUTIVE
Created solution-based execution plans to achieve business goals based on Google
Analytics and internal reporting data.
Gathered campaign results and developed reporting dashboard to illustrate campaign
effectiveness.
Monitored and analyzed market and competitor metrics to inform digital marketing
strategies.
Mentored employees on industry best practices and job-specific marketing tasks to
support quality deliverables.
Oversaw marketing expenditures and coordinated department workflow to meet
deadlines under budget.
Supported new client acquisition with superior strategy and world-class presentations.
2018 - 2019
Africunia Bank l Canada
DIGITAL MARKETING EXECUTIVE
Freelancing Project
Defined and developed accurate metrics for digital promotional campaigns in order to
analyze the impact and performance of particular digital channels
Spreaded launch of Africunia App
Collaborated with marketing staff in the development and production of content
Implemented, tracked and reported web advertising campaigns including PPC,
Facebook, Twitter, LinkedIn Ads etc
Department Coordinator
Comsats china study Center
Arranged Pakistan China Business Forum
Signed MOUs.
Created solution-based execution plans to achieve business goals based on Google
Analytics and internal reporting data.
2017 - 2019
Wanclouds Inc l United State
Social Media Marketing
DIGITAL MARKETING OFFICER
Email Marketing
Developed marketing and promotional strategies
Worked on lead generation
Audited content to identify SEO/Traffic generation opportunities
Developed and implemented email marketing campaigns
Identified social media opportunities and developed an actionable plan for execution
Created content for email marketing campaigns
Analysing and reporting on website and digital marketing activities using Google
analytics.
Corporate Communications
Client communication
Strong Leadership
