Himanshu Tripathi

Himanshu Tripathi Social Media Manager Experienced Social Media Manager with over 6 years in the digital marketing industry, specializing in social media strategy, content creation, and community engagement. Proven track record of growing online presence, increasing brand awareness, and driving engagement for clients across multiple sectors. Skilled in leveraging analytics, implementing campaigns, and using the latest social media tools to foster brand loyalty and boost conversions. Professional Experience Senior Social Media Manager Digital Creative Solutions | Punjab, India Jan 2021 – Present Led social media strategy across all platforms for major clients, resulting in an average engagement increase of 35% and a follower growth of 50%. Directed a team of content creators and community managers to deliver cohesive, branded content that resonated with target audiences. Managed paid ad campaigns, optimizing ad performance and reducing CPC by 20% while increasing conversions by 40%. Analyzed weekly and monthly performance metrics to refine strategies, presenting actionable insights to stakeholders. Social Media Specialist MediaSpark Marketing Agency | Punjab, India Aug 2018 – Dec 2020 Developed and executed content calendars for clients, achieving consistent growth in followers and engagement rates on Instagram, Facebook, and Twitter. Implemented influencer marketing strategies, partnering with relevant influencers to amplify brand messages and achieve a 25% increase in brand reach. Monitored social media channels, responding to customer queries and managing online communities to maintain brand reputation. Tracked campaign results, compiling data into reports that demonstrated ROI to clients and agency leads. Social Media Executive Bright Ideas Digital | Punjab, India Jul 2016 – Jul 2018 Created, edited, and published engaging content aligned with clients’ brand voices and target audience preferences. Managed day-to-day social media activities, including scheduling posts, responding to comments, and interacting with followers. Coordinated with graphic designers and content writers to ensure consistent visual aesthetics and brand tone across all social media platforms. Assisted in launching brand awareness campaigns, helping to grow social channels by 150% in the first year for key clients. Core Skills Social Media Strategy & Execution Content Creation & Curation Paid Social Media Campaigns Community Engagement & Customer Support Data Analytics & Performance Tracking Influencer & Brand Partnership Social Media Tools: Hootsuite, Buffer, Sprout Social, Canva Platform Expertise: Instagram, Facebook, Twitter, LinkedIn, YouTube Education Bachelor of Arts in Mass Communication Punjab University | Punjab, India 2012 – 2015 Certifications Social Media Marketing Certification – HubSpot Advanced Social Media Strategy – Hootsuite Academy Google Analytics Certification Key Achievements Achieved a 40% growth in online engagement for a major client within one year through strategic content and audience targeting. Successfully launched a viral social media campaign that generated over 1 million views and led to a 60% increase in brand inquiries. Recognized by Digital Creative Solutions as “Employee of the Year” in 2022 for exceptional performance and client satisfaction.