Himadri Karani, Freelance Copy Writer
Antwerp, 2610,-,-
E M P L OY M E N T H I S TO RY
Jan 2020 — Apr 2020
Social Media Freelancer
· Handled Social Media accounts for clients in various lifestyle industries like home interiors, travel, fashion,
make-up, and food.
· Updated client website with SEO rich content
· Formulated social media strategy (organic and paid) for brands and generated growth and engagement for
brands
· Worked with freelance designers to create marketing content and collateral for brands
Jun 2018 — Dec 2019
Jewelry Expert, Manisha Shah Fine Jewelry
Mumbai
· Streamlined procurement strategy, modified buying strategy for optimal inventory, and formulated pricing
strategy for savings in cost
· Created 2 collections: conversion from manual sketches and renders and to final pieces cast in gold and set with
gemstones
· Devised marketing strategy, created marketing content and branding collateral
Jun 2015 — Mar 2018
Marketing Executive, Himadri Foods Ltd
Mumbai
· Retailers/distributors management and weekly sales staff meeting
· Primary and secondary industry research to identify market gaps for new opportunities
· Allocation of marketing budgets and developed marketing strategy for offline domestic and overseas sales and
helped gain new clients through showcasing at trade shows/food fairs
· Assisted advertising team on a T.V. ad campaign, supervised the redesign of the company website as well as
product packaging, and developed the company brochure
E D U C AT I O N
2014 — Sep 2015
Masters in Management, London School of Economics and Political
Science, University of London
Jan 2015 — May 2015
Exchange Program Part-time MBA , Northwestern University
2011 — 2014
Bachelors in Accounting and Finance, City University
Jul 2008 — Jun 2010
International Baccalaureate , B. D. Somani International School
Sep 2020 — Sep 2020
ICSE Board, Bombay Scottish School
SKILLS
Content Writing
Experienced
Marketing
Experienced
Editing and Proofreading
Experienced
Microsoft Office
Experienced
Able to manage and implement
Social Media campaigns
Skillful
COURSES
Aug 2016 — May 2017
Marketing Distant-Learning Program, Welingkar College
E X T R A - C U R R I C U L A R AC T I V I T I E S
Jul 2009 — May 2010
Year Book, BD Somani
Editor of the School Year Book
Sep 2010 — Sep 2010
Solar Lamp Project
Conceived a project to distribute solar lamps in villages
INTERNSHIPS
Jun 2011 — Aug 2011
Brand Management and Consultancy, Percept Profile
Jun 2012 — Aug 2012
Taxation and Financial Services, PricewaterhouseCoopers
