Hillary Lyons

--Santa Rosa, CA HILLARY LYONS COPYWRITER & BRAND STRATEGIST Freelance copywriter, brand strategist & independent marketing consultant with over 10 years of experience. EDUCATION 2008 - 2012 Bachelor of Arts Sociology & Geography WORK EXPERIENCE 2012 - present Remote Data-driven brand strategy & execution for businesses seeking to establish authority, build community, or refresh their brand. Vassar College 2014 - 2015 Master of Gastronomy University of Gastronomic Sciences Copywriter & Brand Strategist at Wordsmith 2021 - present Remote Copywriter & Content Strategist at Entrapeer Work cross-functionally with Design, Product, Sales, and Marketing to craft UX and define content needs. MY SKILLS 2019 - 2021 Remote Expert knowledge of Microsoft Office, G Suite & common CMS such as Wordpress or Squarespace Strong knowledge of SEO, Google analytics, social media analytics, Google & Facebook ads Proficient with Asana, Trello, Slack, Basecamp, Zoom, and other organizational & communications tools. Proficient with wireframing & design tools such as Figma, Canva, and Miro Copywriter & Content Librarian at Tracking Wonder Responsible for conducting research to drive content strategy and craft original articles, email campaigns, video scripts, webinars, etc. WRITING SAMPLES Website copywriting & UX design Content Marketing entrapeer Hestan Cue Paper Crown The Freelancer’s Guide to Financial Freedom (ebook) Thought Leadership Blogging LinkedIn Thought Leadership