HILLARY GRACELLA POWA
WORK EXPERIENCE
Tiktok Account Manager
CONTACT
AUTOMATED WEALTH MANAGEMENT
AUGUST 2024 - PRESENT
Successfully onboarded, managed, and optimized 18 TikTok Shop US profiles for multiple clients,
driving enhanced vendor collaboration and achieving top account performance.
Acted as the primary point of contact for both clients and vendors, streamlining communication to
ensure efficient and effective account management.
Conducted in-depth analysis of TikTok Shop data to identify key trends and implemented targeted
strategies that boosted sales and increased account visibility.
Email:-LinkedIn:
https://www.linkedin.com/in/hillarygracella/
Whatsapp : -
Location : Jakarta, Indonesia
Project Manager
ECINDO COMMERCE CONSULTING
APRIL 2024 - JULY 2024
Spearheaded planning and execution of affiliate campaigns across diverse sectors, achieving 100200% target goals and increasing engagement rates by up to 135% from high profile clients, such as:
Macao Tourism Government Office, Air Macau, Puainta Petcare, and others.
Managed project timelines, resources, and deliverables, reducing costs by 50% through strategic
restructuring and vendor negotiation while securing profit margins of 50-100%.
Collaborated closely with stakeholders to define project scopes, maintain clear communication, and
resolve challenges promptly to achieve campaign objectives within set timelines and budgets.
Developed live stream and catalog photoshoot strategies for new brands, fostering client relationships
and executing media promotions effectively.
Senior Executive - Livechamp (Live Project Management)
NINJA VAN - Digital+ (Livechamp)
APRIL 2023 - OCTOBER 2023
SKILL
SOFTWARE
Microsoft Office (Binus Center Bintaro, Student of
Data Processing with Microsoft Excel class, 2021)
Adobe Photoshop & Illustrator (Yuan Ze University,
Teaching Assistant & Student of Introduction to
Graphic Design class,-)
LANGUAGE
Indonesian (Native)
Set up LiveChamp's first-ever dashboard and established necessary procedures in Indonesia, serving
as the benchmark for implementation in other Southeast Asian (SEA) countries.
English (IELTS: 7.0)
Initiated LiveChamp's inaugural TAP (TikTok Affiliate Partner) Report Outline to inform relevant parties
(LiveChamp, Ninja, and Clients) about the plan, progress updates, and results of the dedicated TikTok
Affiliate Partner Program (TAP).
Chinese (National Taiwan Normal University
Mandarin Training Center, 2017 Summer Session)
Contacted approximately 100 leads, including MCNs (Multi-Channel Networks), Influencer Agencies,
and Individual Influencers. Successfully secured partnerships with 3 out of the top 20 MCNs, achieving
a 1% shared commission and paying only 2% of Average Market Price for Agency Fee.
Key Account Executive & Assistant to Head of MCN
PT GLOBAL JET ECOMMERCE
MARCH 2021 - JUNE 2022
Managed to catch up to the target achievement within two days during the first trial month and
achieved 120% of the target for the following month within two weeks. This is done through
conducting market research, while applying insights from both internal and external sources via
multiple channels, such as: Contents on Tiktok Account, Ads placement, Affiliate Selling, and Inhouse Live Streaming.
Successfully secured an average of 40 million IDR for two-hour sessions on Mamypoko's official
platforms (TikTok, Shopee, & Tokopedia) by analyzing the brand's past livestream efforts, provided
recommendations and implemented strategies for each platform, which includes optimizing
livestream hours, selecting Key Opinion Leaders (KOLs), focusing on specific products, and
collaborated with brands and merchandisers to refine pricing strategies.
Secured consistent campaign slots three times per week and achieved an average sales increase of
164% per campaign on trial account. The Increment is done by conducting A/B testing to find
organic results, then applying insights from participated campaigns and market research with the
help of exposure boost from affiliate marketing, and ads placement.
Managed to on-board Unicharm to do live on Tiktok & other platform, while handled trials for
multiple brands such as: Unicharm, Mattel, Abbot, Momuung, Mamabear, Beeme, Honeyboo, etc)
EDUCATION
1. Yuan Ze University, Taiwan - Bachelor
of Business Administration
MAJOR : INTERNATIONAL FINANCE, MINOR : GLOBAL
BUSINESS MANAGEMENT | SEPTEMBER 2016 - JUNE
2020
Award : Scholarship Recipient for Outstanding Foreign
Student, Rank 3rd in the whole EBBA cohort for the year
2017
Organization : Assistance and Counselling Director of PPI
Yuan Ze, Taiwan
Volunteer : Culture Sharing with AIESEC TAIWAN,
Committee for Indonesia Culture Show 2019
2. Newton College, Prague - International
Student Exchange Program
OCTOBER 2019 - FEBRUARY 2020 | COURSES :
MARKETING
