Hillary Adiya Ode

HILLARY, ADIYA ODE BRANDING/ COMMUNICATIONS STRATEGIST | LinkedIn Profile | Professional Profile Strategic Brand & Communications Specialist with 5+ years of experience shaping narratives, driving digital engagement, and elevating brand presence across diverse industries. I am known for crafting compelling, researchinformed campaigns that blend creativity with strategic intent. Adept at developing cross-channel content strategies, managing corporate communications, and collaborating with multi-functional teams to align storytelling with business objectives. Proven ability to leverage data and audience insights to enhance brand visibility, boost engagement, and foster meaningful community connections. Results-oriented, detail-driven, and passionate about using communication as a tool for influence, impact, and lasting growth. Skills Brand Marketing Strategy | Corporate Communications | Content Development | Digital Marketing | Social Media Management | Media Relations | Public Relations | Market Research & Analysis | Campaign Management | Storytelling & Copywriting | SEO Optimization | Crisis Communication | Stakeholder Engagement | Brand Positioning | Reputation Management | Creative Direction | Customer Engagement | Advertising Strategy | Influencer Marketing | Event Planning & Coordination | Internal Communications | Audience Targeting | Strategic Planning | Analytics & Reporting | Team Collaboration | Leadership & Supervision | Process Optimization | Tools: Microsoft Office Suite | Canva | CapCut | InShot | Adobe Creative Suite | WordPress | Mailchimp | Google Analytics | Meta Business Suite | ClickUp | Hootsuite | Buffer | Trello | Google Docs | Google Slides | SEMrush | HubSpot | Sprout Social | Slack | Notion | SurveyMonkey | Zoom | Microsoft Teams | Professional Experience Sujimoto Group Corporate Communications & Marketing Executive • • • • • • • • Jul 2022 – Jul 2025 Led knowledge-driven content creation for educational campaigns, policy communication, and investor briefings, achieving a 40% increase in web traffic and retention through SEO, analytics, and storytelling. Spearheaded end-to-end client engagement for high-ticket properties, from brand storytelling to negotiations, successfully converting 80% of qualified leads into paying clients. Managed and nurtured a portfolio of 10+ HNI and corporate clients, serving as the primary liaison and delivering tailored communications strategies that led to over in closed deals. Developed digital communications strategies across diverse audience segments, contributing to stronger stakeholder engagement and brand alignment. Built and maintained content calendars and campaign workflows in Excel, reducing turnaround time by 20% and improving internal team efficiency. Designed and executed evidence-based digital advertising plans using A/B testing and performance data, achieving 35% higher engagement and improved ROI. Coordinated multi-channel communication plans that elevated brand visibility and community engagement, including storytelling campaigns focused on social outcomes. Partnered with cross-functional teams (design, sales, product) to create visual and written materials — brochures, infographics, and internal comms, enhancing clarity and impact across internal and external channels. Youth Be Involved (Worked Remotely) Communications & Community Engagement Strategist • • • Lagos, Nigeria Lagos, Nigeria Nov 2023 – Nov 2024 Spearheaded political awareness campaigns targeting Nigerian youth, increasing engagement through digital content, university activations, and grassroots outreach. Designed and executed communication strategies to educate young people on voting rights, civic duties, and political participation, driving measurable engagement and advocacy. Led storytelling and content creation across social platforms, amplifying political updates and youth-led movements to encourage real-time involvement and informed decision-making. • • • Coordinated university roadshows and community events focused on demystifying governance structures and fostering inclusive dialogue. Produced reports and briefs to support coalition partnerships, media visibility, and donor relations, aligning communications with broader democratic development goals. Led storytelling and campaign development for youth empowerment, education, and leadership initiatives — increasing digital reach and program sign-ups by 60%. Funzia World Research-Driven Content & Community Engagement Lead • • • • • Lagos, Nigeria Jul 2022 – Jun 2023 Conducted market and competitor research to guide content strategy across social platforms, resulting in a 75% increase in audience reach and a 40% boost in brand visibility. Designed and executed learning-centered digital engagement campaigns tailored to gaming and youth culture audiences, leading to 80% growth in online engagement. Developed audience segmentation and behavioral insights to inform tone, content themes, and platformspecific strategies, fostering stronger brand trust and interaction. Streamlined social operations through cross-functional coordination and workflow automation, reducing delays while maintaining high-quality content output. Built and nurtured an online community through timely responses, platform monitoring, and targeted outreach by increasing retention and fostering user-driven content sharing. Style With the Latest Lagos, Nigeria Brand Marketing & Communications Manager • • • • Feb 2019 – Jul 2021 Developed financial models and budgets using Microsoft Excel; streamlined forecasting and analysis, improving decision-making accuracy and reducing operational costs by 25% overall. Designed brand awareness campaigns for creators across industries; leveraged social media targeting, resulting in 45% growth in visibility and measurable increase in audience engagement. Directed day-to-day operations and optimized workflows; introduced structured task monitoring, saving execution time while maintaining consistent delivery of high-quality projects. Created and published multi-channel content for website, magazine, and social media; applied trend insights, achieving growth in readership and stronger brand loyalty. Education Ahmadu Bello University, Zaria, Nigeria Bachelor of Arts and Social Sciences in Education Projects • • • • • https://www.instagram.com/reel/DC9aRYlNDeN/?utm_source=ig_web_copy_link&igsh=MTcxdW5tcWc5c HQ5Yg== https://www.instagram.com/reel/DDR_xpVtJVV/?utm_source=ig_web_copy_link&igsh=MTlwb3lzcGp0Z mJ5YQ== https://www.instagram.com/reel/DDcV8wOaGY/?utm_source=ig_web_copy_link&igsh=ZG9nMTk1cDdvd2sx https://www.instagram.com/reel/DFdHCHWNxWK/?utm_source=ig_web_copy_link&igsh=MWI0dXJvMj BscHlyaw== https://www.instagram.com/reel/DAJa916uhMF/?utm_source=ig_web_copy_link&igsh=cWkza2xwMDZ0b 3ds References Available upon request.