Hildah Mutugi - Article Writer and Virtual Assistant--
LinkedIn Profile
Working Remotely
Summary
● Working as an online writer and virtual assistant for 5+ years, my goal is to apply
the practical experience and skills I have acquired to provide executive level
support in content writing, inbox and calendar management, comprehensive web
research and data mining, project management, accurate data entry, customer
relations, and social media maintenance.
● I am a skilled professional with an in-depth knowledge in managing successful
delivery of projects and assignments while fully dedicated towards supporting the
growth and efficiency of this institution that offers me opportunity for personal and
professional development by demanding total dedication, hard work, creativity
and sound decision making.
Work Experience
Executive Assistant - September, 2024 - Present
Direct Clients
Duties & Responsibilities:
Remote
● Communicate with clients via email and phone in a timely, professional manner.
● Perform data entry and maintain accurate records across various platforms.
● Manage and organize office documents, file systems, and other important
materials.
● Oversee email management, responding to queries promptly and efficiently.
● Manage calendars effectively to optimize scheduling and ensure availability.
● Support in Maintaining an organized multi-functional office environment
Freelance Administrative Assistant - July, 2023 - August, 2024
Freelancer, Fiver, Flex jobs, and Direct clients
Remote
Duties & Responsibilities:
● Manage contact list and organize my manager’s calendar
● Help team mates with administrative duties and queries
● Arrange communication via phone calls and emails
● Provide customer service whenever necessary
● Carry out market analysis and present credible result
● Review customer data and maintain online records
● Organize meetings, make travels and accommodations
● Promote content on social media
Freelance Online Writer 2016 to May, 2023
Rev,Fiver,Scribie,Go-Transcript &Direct Clients
Remote
Duties & Responsibilities:
● On-Page Optimization-Optimized meta tags, headers, and content structure for
10+ client websites per month, resulting in an average increase of 15% in search
engine visibility.
● Content Writing-Crafted over 50 SEO-optimized articles, blog posts, and
product descriptions monthly, leveraging AI tools to enhance relevance and
keyword density, which led to a 30% increase in organic site traffic and a 20%
improvement in user engagement rates
● Keyword Research & Strategy-Research diverse industry-related topics.
Conducted in-depth keyword research, identifying high-potential keywords that
increased target keyword rankings by 40%.
● Draft copy-Implemented strategic internal linking, improving user navigation and
contributing to a 25% boost in page session duration.
● Proofread and edit blog posts before publication-Successfully integrated
these keywords across content to elevate search ranking positions, leading to a
25% rise in targeted site visits within the first three months.
● Submit high quality articles before deadline
Newspaper Correspondent/Journalist
The Highland Tribune and The Standard Newspapers
Field
Work/In-office 2013 to Feb 2016
Duties & responsibilities:
● Field Reporting and Story Development - Covered over 100 local and national
news events annually, consistently delivering timely and accurate reports.
● Investigative Journalism - Conducted in-depth investigations into complex
social and political issues, leading to an increase of 25% in investigative feature
readership.
● Interviewing and Source Building - Secured exclusive interviews with
high-profile sources and community leaders, contributing to an average 15% rise
in page views for featured articles.
Education & Professional Qualifications
● Diploma in Journalism and mass media - Nairobi Institute of Business Studies.
Jan 2009-March 2010.
● Certificate in Information Technology - Regional Center for Mapping and
Resource Development, Nairobi. April 2008-August 2008.
Trainings & Workshops Attended:
ALX Africa - Virtual Assistant Training - 23rd Sept to 28th Nov 2024
Trauma counseling and emotional self-care Workshop - 26th May 2017
Media Council of Kenya training on The Code of Conduct for the Practice of
Journalism in Kenya in - Nov 2014
Key Professional Skills:
● Ability to thrive, prioritize tasks in a fast paced environment working towards
deadlines for multiple projects
● Capacity building, research and report writing skills
● High level of attention to detail in all aspects of work responsibilities and
demonstrates honesty and integrity
● Ability to establish and maintain effective working relations with people in a
multi-disciplined, multi-ethnic environment with sensitivity and respect for
diversity
● A team leader & team player with excellent organization, analytical and planning
skills
● Ability to exercise prudent judgment involving issues of a highly-confidential,
sensitive, and/or controversial nature
