Douglas H. Herold
Digital Production and Content
Senior web, digital publishing, and content operations professional with
three plus decades of experience in journalism, large-scale web platforms and enterprise healthcare
systems. Proven ability to manage and evolve high-traffic public websites, support complex content
ecosystems and bridge technical execution with clear, effective communication.
Former Internet Coordinator for a world-class hospital network, now offering consulting services in web
development, content strategy and digital platform management. Equally effective at building sites from
the ground up or integrating into established teams. Details and portfolio at DougHerold.com.
Experience
Skills
Internet Coordinator (May 2006- Sept 2025)
Languages/Scripting: HTML,
CSS/SASS (Bootstrap, Bulma,
Tailwind), JavaScript (jQuery,
Node.js), Markdown, Regex;
PHP/MySQL; familiarity with
Python, Perl, C#
Yale New Haven Health System
Managed content and functionality for five public-facing hospital
websites and a large physician network in the Northeast.
Partnered closely with IT, marketing, clinical and administrative
stakeholders to deliver accurate and accessible material to
audiences in the hundreds of thousands.
Provided CMS administration, training and support for content
editors. Played an advisory and hands-on role for intranet platform.
Exercised deep familiarity with healthcare, medical terminology
and regulation; employed strong technical and editorial judgment.
Editor of Electronic Publishing (Oct 2000 – Nov 2005)
Web Producer (Nov 1995 – Nov 2000)
Journal Register Company
Maintained and developed functionality and content at websites for
the New Haven Register and a network of Connecticut dailies, an
entertainment portal, blogs, special sections and events database.
Supported early digital transformation for a major regional organization.
I was the digital point person for the Connecticut editorial teams,
supervising a web producer/graphic artist and coordinating daily with
newsroom, advertising and technical teams.
Additional Experience (May 1984 – October 1995)
Writing and editing positions at regional and national newspapers
and magazines.
Platforms: Sitecore (extensive),
proprietary CMS systems,
WordPress, Drupal, Joomla,
Salesforce Marketing Cloud (Email
Studio), SendGrid (Twilio)
Software: Adobe Creative Suite,
Affinity, GIMP, Visual Studio,
modern IDEs and code editors;
Windows & Linux environments
Writing/Copyediting: Seasoned
writing, AP/Chicago manuals of
style, print publishing
Education
1983
BA, English; BA, Journalism
Phi Beta Kappa
University of Iowa
1980 - 1982
City University of London
Multiple internships