HERBERT P. KIKOY
Block 6 Lot 30 Redwood Subdivision,
Tayud, Consolacion, Cebu 6001
Mobile No.: -
Email Address:-
Objective:
I provide up-to-date, results-driven services to businesses that want to use the Internet as their marketing medium.
Work Experience
Sep 2022 – Sep 2024
Position: SEO Specialist / SEO Team Lead (Freelance)
Company: Simply The Best Digital Marketing
Job Description
● Google My Business Optimization
● Local Citations; Business Directories
● Technical / Onpage Optimization
● WordPress Optimization (Elementor / Divi / Beaver)
● Shopify / Wix Optimization
● Research and implement search engine optimization recommendations
● Develop and implement link-building strategies
● Team and Project Management
June 2023 – October 2023
Position: Community Manager (Freelance)
Company: PropelMe
Job Description
● Develop and implement social media strategies that align with our business goals.
● Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
on various social media platforms and in our app.
● Monitor, track, and report on feedback and online reviews.
● Organize and manage events to boost community engagement.
● Monitor and engage with users on social media and in the app, ensuring timely responses to customer
inquiries and concerns.
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Coordinate with the marketing team to ensure brand consistency.
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Stay up-to-date with digital technology trends and major social media platforms.
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Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
June 2014 – Feb 2023
Position: Virtual Assistant (Freelance)
Company: 2Alpha Shooting Supplies
Job Description
● WooCommerce Website maintenance
● Wordpress Management
● Social Media Management
Jan 2022 – Dec 2022
Position: SEO Specialist (Freelance / Part-time)
Company: INSKA | B2B Digital Growth Agency
Job Description
● Local SEO; Local Citation; Directory Listings
● Link Building Outreach
● Content Outreach
● Wordpress maintenance
Feb 2022 – Aug 2022
Position: SEO Specialist (Freelance – Part-time)
Company: Saveey BPO
Job Description
● Wordpress website Management and Optimization
● Content Creation via Copy.AI and Jasper AI
● Graphics creation in Canva and Photoshop
● Social Media Management (Posting and Optimizing Contents on Medium & Quora)
Aug 2021 – Dec 2021
Position: Cannabis SEO (Freelance)
Company: Green Affiliates
Job Description
● Develop and implement link building strategies
● GMB/GBP Optimization
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Citation Building; Citation Audits
Directory Listings
Link Building (Content Outreach)
February 2019 – June 2019
Position: Social Media Marketing Specialist (Freelance)
Company: Singapore Real Estate Insider
Job Description
• Video Creation in wave.video / Canva
• Graphics creation in Canva and Photoshop
• Keyword Research
• Content titling and description composition
• Article optimization base on target keywords
• Social Media accounts management (Posting on Client’s Facebook, Twitter, IG)
May 2019 – May 2020
Position: Brand Marketing Specialist
Company: Zylun Philippines, Inc
Job Description and Responsibilities
● Works closely with the Recruitment Team Lead
● Responsible for brand awareness of the company
● Promotes the value of working with our company to attract candidates
● Manages the careers website and other social media accounts (Facebook, Instagram etc.)
● Coordinates with the Team Lead on marketing strategies
● Coordinates with the Team Lead on Annual Open House Event
● Creates an ad/infographics on open positions
● Responsible for creating posts/ads in our social media platforms (Facebook, LinkedIn, IG, Twitter)
● Helps with creating designs for shirts/cap etc., flyers, brochures, etc.
● Manages content management and information of company social media accounts.
● Provide design and direction for all visual communications media for the company.
● Identify brand-building areas.
Dec 2018 – May 2019
Position: SEO Specialist (Local SEO)
Company: Zylun Philippines, Inc.
Job Description and Responsibilities
● Recommend on-site SEO best practices.
● Create and implement advanced SEO strategies.
● Strategize and acquire relevant links for SEO purposes.
● Coordinate with team members to update landing/web pages with SEO-optimized content.
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Monitor keyword ranking performance and identify key traffic opportunities.
Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
Provide monthly and comprehensive SEO reports and activities.
Sep 19 2014 – Nov 2018
Position: SEO Specialist
Company: Taking You Forward, Inc. / Forward BPO
Job Description and Responsibilities
● SEO Onpage and Offpage
● Content Marketing
● Content Writing
● Link Acquisition / Lin Building
● Write content for website and blogs (if needed)
Aug 2010 – Jul 2014
Position: Upwork (Freelance)
Services Offered
● Local SEO; GMB Optimization
● Cannabis SEO
● Web Design and Development
● Digital marketing services (SEO, SMO)
● Graphic and Design
● Project Management
● Virtual Assistance
Sep 22 2009 – Dec 2009
Position: Productions Associate
Company: Innodata Knowledge Services Inc. (Cebu City)
Job Description and Responsibilities:
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Responsible for the execution of tasks in production such as encoding, data processing, editing,
formatting, scanning, keying, proofreading, type-reading, imaging, parsing, checking and other tasks
necessary in the delivery of the product to the client.
Studies and familiarizes oneself with project rules, specifications and updates of the assigned project/s.
Ensures that daily production output meets the quota and accuracy requirement of the assigned task/s.
Ensures that steps specified in the work instruction are followed and in conformance to the specifications
of the client.
Performs other tasks and processes that may be assigned to him, necessary in the capture, conversion
and storage of data.
Technical Competencies
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ChatGPT / Gemini
Wordpress Support (AIOSEO, Rankmath, Woocommerce)
Wordpress Setup (Elementor, Divi, Beaver)
Adobe Photoshop
Adobe Lightroom
Adobe Premiere
Microsoft Office (Word, Excel, Powerpoint)
Canva
wave.video
SemRush
BrightLocal
Screaming Frog
AHREFS
Google Tools (Analytics)
Google Tools (Keyword Planner)
Google Tools (Search Console)
Project Management (Trello)
Project Management (Asana)
Project Management (Clickup)
Project Management (Basecamp)
Project Management (Monday.com)
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Education
2002 – 2004
Systems Technology Institute (STI) (Butuan City)
Diploma in Computer and Electronics Technology
College Graduate
2000 – 2001
Mindanao State University – Iligan Institute of (Iligan City)
Civil Engineering Technology
First Year – College Level
1999 – 2000
Agusan National High School (Butuan City)
Secondary Level
Graduate
MSU-IIT Systems Admissions Scholarship Exam (SASE) – Passed
University of the Phils. College Admission Test (UPCAT) – Passed
1995 – 1996
West Central Elementary School (Butuan City)
Intermediate Level
Graduate
Personal Data
Full Name: Herbert Patagan Kikoy
Birth Date: May 21, 1983
Birth Place: Sta. Cruz, Placer, Surigao del Norte
Citizenship: Filipino
Religion: Roman Catholic
Sex: Male
Civil Status : Married
Height: 5 ft. 11 in.
Weight: 98kg.
I hereby certify that the above information are true and correct to the best of my knowledge.
Herbert P. Kikoy
Applicant
